Press Advisory

Insider Pages Pay Per Phone Call Advertisers and Merchant Reviews to Appear on Local.com™

Pasadena & Irvine, CA - December 15, 2005 --- Insider Pages, the community-based local search engine, and Interchange Corporation (NASDAQ: INCX), owner of Local.com, a leading local search engine, today announced an agreement for the distribution of Insider Pages Pay Per Phone Call advertisers and merchant reviews on Local.com. Insider Pages advertisers and merchant reviews will appear in relevant Local.com search results when a consumer types in a query for a local business, product or service. This is designed to make it easier for more consumers to connect with local merchants and increase Pay Per Phone Call advertisers' exposure to local buyers nationwide.

"Insider Pages has been very successful in helping small businesses find new customers via pay per phone call advertising," said Stu MacFarlane, CEO of Insider Pages. "We have thousands of hairstylists, mechanics, dentists and landscape contractors who all see the value in generating phone leads vs. clicks. Our advertisers are extremely relevant to local searchers and help any site with local search traffic increase conversion rates. These factors add up to more revenue for our partners and more leads for our advertisers. Together with Interchange and Local.com, we will be delivering even more value to merchants looking to connect with customers via the Internet."

"Adding content from Insider Pages will further enrich our users' search experience on Local.com," said Greg Parker, Director of Strategic Alliances for Interchange. "Our strategy is to drive repeat usage by providing deep, rich, value added content to our consumers which ultimately enhances their ability to make more informed purchase and shopping decisions."

"Developing the local Internet requires the creation of networks that allow businesses and consumers to find one another in an otherwise fragmented environment," said Greg Sterling, Kelsey Group analyst. "Distribution deals like this help meet the needs of both advertisers and consumers who are seeking to find one another online."

Implementation of the Insider Pages content on Local.com is planned for early in the first quarter of 2006.

About Interchange^® Inc.

Interchange Corporation (NASDAQ: INCX) owns Local.com (www.local.com), a leading local-search engine powered by the company's proprietary Keyword DNA™ and local-web indexing technologies. The company serves local and national Internet, wireless and operator assisted local-search markets in the United States and Europe. Interchange generates revenue principally from paid-search advertising.

The company is headquartered in Irvine, California, with European headquarters in Stockholm, Sweden. For more information on Interchange, please visit: www.interchangeusa.com. Europe and Asia.

About Insider Pages

Insider Pages, the Yellow Pages written by friends, is a local search engine built around the concept that the best way to find a local business is through a personal recommendation. The Insider Pages community has written over 300,000 user-generated reviews of local businesses across the USA. Insider Pages is a great way to find customer recommendations for hairstylists, dentists, contractors, auto mechanics and more. The company was founded in 2004 and is located in Pasadena, California. Insider Pages is a network company of Idealab, a creator and operator of technology businesses. Bill Gross and Idealab have founded companies such as Overture Services, Inc., CitySearch, Picasa, CarsDirect and X1 Technologies. For more information on Insider Pages or customer or advertiser testimonials, please visit www.insiderpages.com.

Forward-looking Statements

All statements other than statements of historical fact included in this document regarding our anticipated financial position, business strategy and plans and objectives of our management for future operations, are forward-looking statements. When used in this report, words such as "anticipate," "believe," "estimate," "plans," "expect," "intend" and similar expressions, as they relate to Interchange or our management, identify forward-looking statements. Any forward-looking statements are based on the beliefs of our management as well as assumptions made by and information currently available to our management. Actual results could differ materially from those contemplated by the forward-looking statements as a result of certain factors, including, but not limited to, our ability to stabilize our national paid search advertising business, our ability to operate, grow and monetize our local search engine, Local.com, and incorporate our local-search technologies, market the Local.com domain as a destination for consumers seeking local-search results, grow our business by enhancing our local-search services, improve our filtering technologies expand our Advertiser and Distribution Networks, expand internationally, integrate the operations and effectively utilize the technology of Inspire, a Swedish Internet and wireless local-search technology company, which we recently acquired, integrate the operations and effectively utilize the technology of Inspire, develop our products and sales, marketing, finance and administrative functions and successfully integrate our expanded infrastructure, as well as our dependence on major advertisers, competitive factors and pricing pressures, changes in legal and regulatory requirements, and general economic conditions. Any forward-looking statements reflect our current views with respect to future events and are subject to these and other risks, uncertainties and assumptions relating to our operations, results of operations, growth strategy and liquidity. All subsequent written and oral forward-looking statements attributable to us or persons acting on our behalf are expressly qualified in their entirety by this paragraph.

Our Annual Report on Form 10-KSB, subsequent Quarterly Reports on Form 10-QSB, recent Current Reports on Form 8-K, and other Securities and Exchange Commission filings discuss the foregoing risks as well as other important risk factors that could contribute to such differences or otherwise affect our business, results of operations and financial condition. The forward-looking statements in this release speak only as if the date they are made. We undertake no obligation to revise or update publicly any forward-looking statement for any reason.

Press contacts:

Stephan West
Idealab for Insider Pages
626.685.4934
stephan@idealab.com

Corporate Communications Contact:
David Alpern, Interchange Corporation
(949) 789-5284
Fax: (949) 784-0880
dalpern@interchangeusa.com