A lot of people treat their dogs like children, so a store like this was bound to come around! They carry all kinds of fancy dog items, such as princess-like beds, dog-friendly strollers, jeweled collars, and designer clothing.
The prices seem a bit high to me, but I do not have a dog that I put on a pedestal! I have a friend who treasures her pomeranian and would buy everything in her dog's size if money was not an issue. My friend does splurge from time to time in this store, but it is almost as much fun just to walk around and see the different products available to truely pampered dogs!