Message from Dame

Featured in Los Angeles Magazine's list of most notable boutiques
  • Personal Styling
  • Studio Services
  • Great Customer Service

DAME Boutique is ushering in a new era in fashion consciousness by taking the time to select unique and unusual merchandise with the potential to evoke the individuality and inner beauty of each client. Shoppers enjoy a relaxing and social atmosphere while discovering trendy and timeless pieces without breaking the bank. In sum, DAME captures the experience of high-end retail without the pretentious attitude. "Dame presents an eclectic marriage of L.A. and European nostalgia, with 1930's surfing posters commingling with antique French fixtures with warm wood floors. Against this backdrop hang female silk kimono tops, J cotton dresses, and Pistle scarves." -Los Angeles Magazine

MarkerDame Boutique

5 Star Rating - World class 1 review – Review Dame Boutique

(310) 394-2402

725 Broadway
Santa Monica, CA 90401

Editorial Description by Citysearch
A sunny, laid-back Santa Monica location matches the effortlessly California-cool vibe of the togs in this boutique.
Rated 9.7 out of 10 by Citysearch.

1 Review of Dame Boutique in Santa Monica

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California Cool  5 Star Rating - World class

If you love that Southern California is known as the sunny laid back spot of the world, you will love the California cool style that Dame promotes. I have never left this store empty handed because they have so much great inventory and really truly go for that one style!

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5 Reviews by Citysearch: (read all 14 reviews on Citysearch)

Favorite Los Angeles Clothing Store 5 Star Rating - World class

Dame is my absolute FAVORITE store in Los Angeles. There is such a fabulous mix of casual pieces with great jeans and tees to some of the most beautiful dresses and outfits for the evening / playtime. Dana really knows what pieces will work for her clients and her expertize with fashion really shows through in the clothing at Dame. The accessories are also amazing and eclectic with beautiful jewelry pieces, funky sunglasses and amazing belts by designers such as Nikki Jaggs. If you like shopping for lovely things in a completely NON pretentious environment, YOU WILL LOVE THIS STORE.

Pros: Great clothing and accessories and GREAT attitude
Cons: Can't think of any
Posted 12/05/07 at 10:43am

Margaret 5 Star Rating - World class

Dame is a great place to shop. The staff, and in particular the owner Dana, is super helpful, has great ideas and really knows how to put a look together for you. I always leave happy and loving my new clothes.

Pros: Great service, great selection
Posted 11/28/07 at 7:09am

Cutest Clothes Ever 5 Star Rating - World class

When visiting LA from Chicago, I had the pleasure of stopping into Dame for some shopping. The clothes are fantastic, and the staff is super helpful. They really know how to match your body type with their clothes selection. If you are looking for a personalized shopping experience at great prices definately check out Dame. Also you don't find their clothes on everyone. Love it.!!!!

Pros: ambience and staff
Cons: none
Posted 11/27/07 at 2:09pm

An experience. 5 Star Rating - World class

Dame is truly a great shopping experience. The owner, Dana, will remember you after only one time shopping. Plus her handpicked staff is AMAZING when she's not there. The prices are reasonable and the merchandise looks like she may not shop at the same old places the other LA boutiques do. I often go next door and get my nails done to accessorize my new purchases as well. Tip: she often has champagne or wine available to shoppers, plus lots of great fashion advice.

Posted 11/26/07 at 2:18pm

DAME, where good taste reignes 5 Star Rating - World class

I live in New Jersey but when I come to LosAngeles one of my great pleasure is to shop at DAME where
I always find beautiful dresses and accessories. I am not a very young woman and sometimes It is
difficult to find fashionable and classy attires for myself in a store where young people shop but DAME has everything I need.THANK YOU DAME. Vesuvio from Bedminster, NJ.

Pros: ALWAYS READY TO HELP WITH A SMILE, GOOD SELECTIONS, EASY PARKING
Cons: NONE
Posted 11/19/07 at 4:27am