Dame

310-394-2402

725 Broadway Santa Monica, CA 90401

www.myspace.com

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Mon-Sat 10am-8pm Sun 12pm-6pm

Message from Dame

DAME Boutique is ushering in a new era in fashion consciousness by taking the time to select unique and unusual merchandise with the potential to evoke the individuality and inner beauty of each client. Shoppers enjoy a relaxing and social atmosphere while discovering trendy and timeless pieces without breaking the bank. In sum, DAME captures the experience of high-end retail without the pretentious attitude. "Dame presents an eclectic marriage of L.A. and European nostalgia, with 1930's surfing posters commingling with antique French fixtures with warm wood floors. Against this backdrop hang female silk kimono tops, J cotton dresses, and Pistle scarves." -Los Angeles Magazine

Editorial by Citysearch

In Short
This light-filled, cheery boutique caters perfectly to its beach-chic, style-savvy customers. The friendly and helpful staff unobtrusively guides shoppers through the wide selection of colorful cardigans, cozy tees, bright sundresses, sleek denim and playful lingerie. For accessories lovers, there are vibrant, patterned tote bags, embellished flip-flops, and the kind of oversized sunglasses that seem designed for stylish jaunts to Malibu.

Key Points

  • Personal Styling
  • Studio Services
  • Great Customer Service

The Inside Scoop

  1. Look Good - Don't miss the deliciously glamorous old Hollywood-inspired mirrors in the dressing rooms.
  2. Know Before You Go - The most convenient parking for Dame is on the street, so be sure to bring quarters.
  3. Save Money - Be sure to check out the sale rack in the back of the store for deep discounts.

Editorial and merchant content by Citysearch

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Insider Pages Reviews for Dame

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Super Duper

by Marvin G.

I love this store. Only last week I went in there to try on some really nice tight fitting outfits and the staff there are so amazingly helpful that I left with plenty of great clothes which I'm sure are unique.

I love it so much that next time I will bring my sister to see if she finds anything she likes!!!

Posted 09/30/08 | Report Abuse

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California Cool

by Kristin C. | insider_guru Insider Guru | Rank: 402

If you love that Southern California is known as the sunny laid back spot of the world, you will love the California cool style that Dame promotes. I have never left this store empty handed because they have so much great inventory and really truly go for that one style!

Posted 02/23/08 | Report Abuse

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Latest reviews from Citysearch.

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My Favorite Boutique

by For Our Cause

I have been coming to this store since it opened and have found wonderful pieces every, single time. Owner Dana has an impeccable eye for fashion and all the staff are very helpful without being 'in your face'. It's the best.

Pros: Fabulous store - Gorgeous, affordable stuff

Cons: NOTHING

Posted 10/05/09

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Dame's the best

by YoginiAthena

I love the way the store is put together. It's easy to navigate through the variety of accessories, clothes, shoes and anything else that suits my fancy. The owner, Dana, is friendly with lots of great ideas for whatever the occasion. Every time I go in there I feel immediately at ease and enjoy the shopping experience.

Pros: The location: Not on the Promenade

Cons: None

Posted 08/04/09

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What a boutique!

by Smolark

Cute little shop with a variety of Sharp clothing, shoes, belts and jewelry.

When you enter the boutique the owner, Dana and staff make you feel at home. They are very friendly and helpful.

They can pick out what would look great on you and put the outfit together with ease.

Great boutique to put on your list when visiting Santa Monica.

See you next year:)
Marlene

Pros: Very reasonable and stylish boutique

Posted 08/03/09

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All the latest styles

by nr2610

Love going shopping at this great store, packed with the latest styles and most helpful sales people. You will always find something fabulous and different, i get many compliments whenever I wear something from DAME.

Pros: Great prices and great styles

Cons: None

Posted 08/03/09

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Favorite Los Angeles Clothing Store

by rubitooz

Dame is my absolute FAVORITE store in Los Angeles. There is such a fabulous mix of casual pieces with great jeans and tees to some of the most beautiful dresses and outfits for the evening / playtime. Dana really knows what pieces will work for her clients and her expertize with fashion really shows through in the clothing at Dame. The accessories are also amazing and eclectic with beautiful jewelry pieces, funky sunglasses and amazing belts by designers such as Nikki Jaggs. If you like shopping for lovely things in a completely NON pretentious environment, YOU WILL LOVE THIS STORE.

Pros: Great clothing and accessories and GREAT attitude

Cons: Can't think of any

Posted 12/04/07

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Margaret

by mdesantis

Dame is a great place to shop. The staff, and in particular the owner Dana, is super helpful, has great ideas and really knows how to put a look together for you. I always leave happy and loving my new clothes.

Pros: Great service, great selection

Posted 11/27/07

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Cutest Clothes Ever

by emilybook

When visiting LA from Chicago, I had the pleasure of stopping into Dame for some shopping. The clothes are fantastic, and the staff is super helpful. They really know how to match your body type with their clothes selection. If you are looking for a personalized shopping experience at great prices definately check out Dame. Also you don't find their clothes on everyone. Love it.!!!!

Pros: ambience and staff

Cons: none

Posted 11/26/07

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An experience.

by bellaballberg

Dame is truly a great shopping experience. The owner, Dana, will remember you after only one time shopping. Plus her handpicked staff is AMAZING when she's not there. The prices are reasonable and the merchandise looks like she may not shop at the same old places the other LA boutiques do. I often go next door and get my nails done to accessorize my new purchases as well. Tip: she often has champagne or wine available to shoppers, plus lots of great fashion advice.

Posted 11/25/07

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DAME, where good taste reignes

by vesuvio

I live in New Jersey but when I come to LosAngeles one of my great pleasure is to shop at DAME where
I always find beautiful dresses and accessories. I am not a very young woman and sometimes It is
difficult to find fashionable and classy attires for myself in a store where young people shop but DAME has everything I need.THANK YOU DAME. Vesuvio from Bedminster, NJ.

Pros: ALWAYS READY TO HELP WITH A SMILE, GOOD SELECTIONS, EASY PARKING

Cons: NONE

Posted 11/18/07

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Great Find!!!

by bkatie0

I wandered into Dame last Saturday afternoon and was blown away that I have not been known there before. When you open the door, you are floored with the amount of stylish clothes, accessories and shoes that are there. Shopping is easy - you want to pull everything into the dressing room, and the store is so well stocked they had my size in everything. The people who work there showed me ways of accessorizing that I would never had thought of, and I left with complete outfits. I was so excited when I was driving home because I had a ton of fun outfits to look forward to wearing. I have never gotten so many compliments as I did this week!

Pros: Great selection, location and staff

Posted 11/12/07

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Better than Barney's or Fred Segal!

by petunia143

this is my FAVORITE store in all of Los Angeles. I end up spending my whole paycheck when I go in. every single piece is gorgeous and the prices are very affordable. lets not forget about the amazing accesories! great bags, shoes and jewelry! It's also sandwiched between my new favorite spa, Petite Spa and the amazing Lilly's nails, and a few doors away from the peaceful yoga studio, Shakti's Elements...just park you car and walk this row of divine stores and you will have everything you need to make your life fabulous!

Pros: best clothes, affordable, variety!

Posted 10/19/07

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Could spend hours shopping and socializing at DAME!

by hoosierach

Since finding DAME, I rarely set foot in any other store. The intimate atmosphere and friendly employees make shopping at DAME like getting a drink at CHEERS! I'm not kidding when I tell you that they "know your name." I stop by DAME at least once a month and there is always something new to try on (and buy!) From Level 99 denim (love those wide leg jeans with the huge cuff) to the sweet dresses, I usually manage to take home more than one new piece of clothing without even coming close to breaking the bank. Whether your wardrobe is simple or out of this world, there's something for any fashionista at DAME. Oh, and how could I forget their gorgeous collection of accessories? Shoes, handbags (both faux and genuine leather) and gorgeous one-of-a-kind jewelry are readily available to compliment any outfit!

Pros: Expertly selected inventory

Cons: So many gorgeous clothes, so little closet space!

Posted 12/27/06

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Fashion and Friendliness

by lem187

What I love about DAME is that not only do I come away with amazing pieces destined to be received with compliments, but I also come away happy to know that there are still such pleasant people in the world like the owner and staff of this wonderful boutique. Whether sophisticated wardrobe staples or show stopping items, the clothing at DAME covers the spectrum. While the clothes are exceptional, the purses, shoes, belts and jewelry help make the great little items really pop.
But better yet is that even when shopping alone, it's as if your best friend and personal stylist is right there. Without being overbearing the staff at Dame is genuinely helpful in a way that is unique to this day in age. I love that I can come in, ask the advice of people who have great taste and know that I'll get a sincere answer.
Check it out. Fasion and friendliness... that's Dame.

Posted 12/03/06

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Dame's on Broadway

by marcohoffman

I love DAME. Great selection and personalized service. First thing as you walk through the door you?re greeted with a big hello. As a man shopping for woman's clothing, it can sometimes be a little intimidating but the staff at Dame went out of their way to make me feel comfortable. The one girl even tried on clothes for me so I could see what they looked like on. From now on, I'm shopping for all my girlfriends at DAME. I had a great time.

Pros: very cool

Posted 12/01/06

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cute stuff at the right price

by coconetherland

dame is cool because you can look like a million and spend 100. they sell trendy stuff for every season and have good sales. yay, dame! i hope this place stays in business for a long time.

Posted 12/01/06

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Best shopping in LA!

by joyrm

Yes I have great shopping in San Francisco, but whenever I am in LA, I always stop into DAME!!!
It really is the greatest store in LA, beautiful dresses, amazing jewelry, and the owner is just makes you feel as though you are looking through your own closet at home. Oh, but I wish Dame was my closet.

Posted 11/30/06

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THE BEST STORE IN LA

by annamaria43

I usually shop in New York or Milano, Italy, but when I am in LA I always visit DAME. Being in Santa Monica its location is perfect and parking very easy but, mostly, what DAME offers in unbelievable:
beautiful and stilish dresses at the right price, unique jewelry, shoes and bags. To enter the store is
a pleasant surprise and even more a pleasant experience due to the owner"s good taste and gracious personality. I highly recommend DAME. AnnaMaria

Pros: Easy Parking, Courteous Service, Unbeatable prices

Cons: none

Posted 11/30/06

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the greatest store ever!!!

by abrahams

they have everything! Since it opened last year, I have honestly cut out all other shopping...I know it sounds crazy but i know that I will always find what I need there. AND I tend to go in there the DAY OF my event! or the DAY my plane leaves and I have ALWAYS found exactly what I was planning in my mind. I just went to hawaii in the dead of fall and of course I found the perfect dresses to wear! I had a wedding to go to a few months back...the easiest purchase I ever made. And the even crazier thing is that all her stuff is reasonable. Yes, there are some more pricey things but they should be...100% silk?? No matter where I go, I know what that is going to cost me. BUT then she has the cutest shoes, bags, shirts, sweaters, jeans that i have seen at FRED SEGAL and she charges way less! I Love this store! And Dana the owner, I'm finding myself going in just to make sure she approves! If you have been to Dame you know what I'm talking about..if you haven't GO! I never write reviews...but I felt this Store deserves it! I'm looking forward to her opening more ...hopefully hollywood?

Posted 11/29/06

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