Message from Kroger fresh fare
Welcome to Atlanta's first Kroger fresh fare. We have the upscale organic selection you would expect to find in a specialty store, combined with Kroger's everyday low prices. At Kroger fresh fare, you can find over 4,400 varieties of wine along with an expert wine steward, full cheese shop with all your favorite gourmet cheeses- plus fresh product flown in from France, a complete variety of organic products in our produce department and a gourmet pastry shop complete with a pastry chef. Our seafood and meat departments are second to none. The Bistro features fresh chef-prepared foods and large sit down dining area complete with free wifi. We also offer breakfast and brunch with catering coming later this year. We have a huge international foods selection along with a full service Pharmacy. Come see what's new at Kroger fresh fare!
Editorial by Citysearch
The Kroger Co. was founded in 1883 Ohio, by Bernard Henry Kroger. Since then the chain has expanded throughout much of the Southeast, acquiring several other grocery brands. Today, Kroger stores offer a wide variety of items, ranging from fruits, vegetables and meats to dairy, fresh-baked goods, housewares, beer and wine, books, magazines and flowers. Most locations also have a pharmacy and photo lab.Key Points
- Upscale organic selection
- Fresh bistro with free wifi
- Breakfast and brunch available
The Inside Scoop
- Save Money - Sign up for a Kroger Plus Shoppers Card and receive discounts on selected items throughout the store. On average, customers save 20 percent per shopping trip. Other programs provide savings for seniors and those who frequently buy wine or pet items.
- Delivery - You can order many grocery items from the Kroger website and have them delivered to your door via UPS.
- Save Time - Prescriptions can be ordered online and picked up at the store. Or, if you only have a few items and want to avoid long lines, the self-service checkouts allow you to scan your own items for a faster exit.
Latest reviews from Citysearch.
Love It Love It Love It
by les395
I Just Love The Seafood Counter. Its Much Better Than Other Store. And I Just Love The Swai Fish Samples. Swai Is A Great Fish.
Pros: The Seafood Dept. Is GREAT
Posted 10/27/09
Very Fresh & Convenient
by AlexnAtlanta
Kroger has something great with their new Fresh Fare grocery store. The fresh fare is right beside Gold's Gym, so I walked in the other day to pick up something for dinner. I was blown away with the new selection. Their seafood selection was fantastic as well as their deli section. It was similar to Whole Foods, but with much better prices.
Posted 09/01/09
great prices, great choice
by rhphillips
I was an avid publix shopper but have switched over to kroger now. The prices are better, the variety is better and well... there just easier to get to. I LOVE the organic section.. the prices can't be beat and everyone who eats organic, knows that its not a cheap lifestyle so finding a deal when & where you can, is awesome.
Posted 08/27/09
Great Wine Selection and Price!
by Stormy Petrel
I thought to stop in the new Disco Kroger / Fresh Fare Extradanoire this week when looking for a favorite vintage and label of wine just to see if they might carry it. Impressive, not only did they help me find it but it was seven dollars cheaper than I had ever bought it. Right Wine- Right Price and good service to boot!
Pros: Picked up hard to find vintage and saved $.
Posted 08/26/09
Awesome selection of wine
by mojenkens
They actually have a wine stewardess at a grocery store. This place rocks!!
Not to mention it was quite a bit cheaper than the Publix i usually visit.
Pros: Wine selection was incredible
Cons: Parking a bit difficult
Posted 08/26/09
Great Selection and Quality
by CNorman
Their organic selection is fabulous and extremely fresh. I was quite suprised that this was a Kroger, however, they can go up against any other organic upscale market in Atlanta. Great Food!!1
Pros: Enormous Selection
Cons: None
Posted 08/25/09
Fresh cut meats
by sweetangie
I had a cookout over the weekend and got my meat from the new Kroger......the cuts were amazing, i even got the chef to grill one out for me. LOVE this place. I have started doing all my grocery shopping here.
Pros: Meat selection was amazing
Posted 08/25/09
Awesome grocery store
by Silverfox
I have always shopped here. With the recent change they have really stepped up their game. They always seem to have enough cashiers so that the lines are minimal, the self check out registers actually work. I have recently started shopping organic and the Kroger selection is easily 20% less than Whole Foods. Great grocery store in Buckhead.
Pros: Great selection, plenty of cashiers on staff
Posted 08/25/09
Bistro was crowded, but delicious
by NatATL
This is the old Disco Kroger, its totally revamped. I had lunch at the bistro, food was amazing, but the line was a little long. Their organic selection was much better than i anticipated.
Pros: Delicious Food
Cons: Long Line
Posted 08/25/09
Great lunch spot and awesome wine selection
by atlact
I ate here for lunch one day because Jasons Deli was too crowded and it was awesome. The selection is huge and the food was a great deal. I actually have business meetings there now because its relaxed and free wifi. Also, I was really surprised at the wine selection. very impressive
Pros: lunch bistro was great-wifi was free
Cons: parking was full
Posted 08/20/09
Excellent Offerings and Customer Service
by Catwoman1
I LOVE the new Disco Kroger..It's now called FreshFare. The new name fits better! I love the chef made meals in the deli and the wine selection is awesome. The staff is always very knowledgeable and eager to serve.
Posted 08/19/09
Worth the wait!
by Lor85
Went shopping after work, but didn't realize it would be difficult to find a parking spot. Glad I waited, the store is amazing! This will defiinately be my new location to shop at! Just maybe not after work. " )
Pros: Love the Produce
Cons: Hard to find parking
Posted 08/18/09
Bistro food was amazing
by mquintana
This is the old disco Kroger and it is totally revamped. The food at the bistro was yummy. Everything was freshly made and the service was extremely fast. I actually went for lunch and was amazed at how much seating they had available for a grocery store food section. Free internet? I was not even aware but will surely use this the next time i visit. I had teriyaki glazed Salmon, broccoli and mixed veggies and it was less than $7. AMAZING!!! Did not have too much time to look on my lunch break but the wine selection looked great. All this at a grocery store? Yeah, definitely come check them out.
Pros: Food was fresh, wait time was minimal
Posted 07/29/09
Grocery for everyone
by jaybmore
It is easy to find everything you need at this location. They have a great deli, bakery, butcher, and pharmacy. One of the few places that I shop.
Posted 11/02/06