De Novo European Beauty Spa

★★★☆☆
Midtown spa provides individuals or couples with facials, body treatments to moisturize or tone, full-body waxing and massages.
  • 115 W 57th St, 2nd Fl

    New York, NY 10019

    Cross street: nr. Sixth Ave.

    Map & Directions
  • 212-581-8595

About De Novo European Beauty Spa

Categories
Hours
Mon-Fri 10am-8pm Sat-Sun 10am-6pm

Sports & Recreation

Sports & Recreation
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When I called, they said they will have availability at the certain time. I requested specific time for appointment and I was able to make an appointment very quick.

No customer at the salon when I got there. There are two old women there.

I did not think this is a clean place to receive facial.
The front door glass was broken. Toilet flash was broken. Facial room was dusty-- I had an allergy reaction to it. Facial robe smelled like an oil and I had to ask for a new one. A lot of lints on blanket. When I saw all this, I did not want to to do facial anymore. However, I said, I will give it try since I were there.

The old woman treated me as if I have a disease when she saw my rash on my skin. (I have an eczema when the weather get hot, the rash come out on surface of skin) I saw her having grove on her hands. I asked her whether she does facial with rubber groove or not. She said YES. so I told her that I have an allegy to rubber. I did not want her to rub my skin with rubber. Then, next, she had to have plastic grove on her. I questioned her what type of chemical she needed to use for my face in order to have groves on. She finally told me she cannot touch my skin without having groves on. It was bizarre that she offer facial service with her groves on. She believe that she can do facial message with grove on without hurting my face with plastic groves on! I felt that she just wanted money!

If she is an experienced esthetician, she would have seen or known what my skin condition really was!

I left this place with awful feeling!! Don't go here!

0
★☆☆☆☆

When I called, they said they will have availability at the certain time. I requested specific time for appointment and I was able to make an appointment very quick.

No customer at the salon when I got there. There are two old women there.

I did not think this is a clean place to receive facial.
The front door glass was broken. Toilet flash was broken. Facial room was dusty-- I had an allergy reaction to it. Facial robe smelled like an oil and I had to ask for a new one. A lot of lints on blanket. When I saw all this, I did not want to to do facial anymore. However, I said, I will give it try since I were there.

The old woman treated me as if I have a disease when she saw my rash on my skin. (I have an eczema when the weather get hot, the rash come out on surface of skin) I saw her having grove on her hands. I asked her whether she does facial with rubber groove or not. She said YES. so I told her that I have an allegy to rubber. I did not want her to rub my skin with rubber. Then, next, she had to have plastic grove on her. I questioned her what type of chemical she needed to use for my face in order to have groves on. She finally told me she cannot touch my skin without having groves on. It was bizarre that she offer facial service with her groves on. She believe that she can do facial message with grove on without hurting my face with plastic groves on! I felt that she just wanted money!

If she is an experienced esthetician, she would have seen or known what my skin condition really was!

I left this place with awful feeling!! Don't go here!

Pros: location

Cons: quality, service, unprofessional, dishonest

.

A great place!!!
I went to De novo spa because I was staying in the hotel near spa. I am very glad I did. I highly recommend the De novo packages. It is a scrub, massage, facial and manicure-perdicure. It was exactly what I needed. I will definitely return the next time we are in the city.

2
★★★★★

A great place!!!
I went to De novo spa because I was staying in the hotel near spa. I am very glad I did. I highly recommend the De novo packages. It is a scrub, massage, facial and manicure-perdicure. It was exactly what I needed. I will definitely return the next time we are in the city.

Pros: has manicure,pedicurs,facials and more

Cons: nothing

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Worst experience ever. bought two groupons and appt times were moved on both occassions twice without my authorization and then they have the nerve call me saying my groupon was null and void because I missed the new appt time. WTF?! The first time it happened, I figured... you know what... the deal was so good, I shouldn't complain. Second time it happened, I was furious. They are taking advantage of the situation. If you whole-heartedly want people to take advantage of the offer and spread the word about your business, treat them with respect and like all customers. I have had a spa experience this terrible! This really discourages me from exploring new spas and using groupon to do so.

0
★☆☆☆☆

Worst experience ever. bought two groupons and appt times were moved on both occassions twice without my authorization and then they have the nerve call me saying my groupon was null and void because I missed the new appt time. WTF?! The first time it happened, I figured... you know what... the deal was so good, I shouldn't complain. Second time it happened, I was furious. They are taking advantage of the situation. If you whole-heartedly want people to take advantage of the offer and spread the word about your business, treat them with respect and like all customers. I have had a spa experience this terrible! This really discourages me from exploring new spas and using groupon to do so.

Pros: None

Cons: No Appt Reminders, Moved Appt without notification twice

.

I called 3-4 times to make an appointment--each time they laughed when I asked for something that week. I finally broke down and made an appointment a month in advance. When I showed up, there were only 2 old women who work there--no customers! The women were probably in their 60s, and one did massage I guess, the other was at reception when I came in, but she also did my mani-pedi. There was nothing deluxe or worth $50 about it. There was no "special" exfoliating or massage... wasn't even a massage chair! The window was open even though it was a hot day, but no AC, and there were flies coming in the window! The woman could barely see and got nail polish all over my cuticles as well as my nails. She tried to scrape it off (painfully) with her own bare fingernails *yuck*. Their nail polish collection was severely lacking. When she was done, she left me in the manicure room by myself and went back to the front desk. I was left to remove the toe separators and gather my things myself. I left some cash on her manicure desk for a tip (although I didn't want to leave one). Then, on my way out, she had the gall to stop me and plop a brown envelope on the desk. She said, "You forgot tip!" I told her that I had not forgotten, and it was in the other room.... so rude! My local nail shop would have done a better job for $20. Don't go here!

0
★☆☆☆☆

I called 3-4 times to make an appointment--each time they laughed when I asked for something that week. I finally broke down and made an appointment a month in advance. When I showed up, there were only 2 old women who work there--no customers! The women were probably in their 60s, and one did massage I guess, the other was at reception when I came in, but she also did my mani-pedi. There was nothing deluxe or worth $50 about it. There was no "special" exfoliating or massage... wasn't even a massage chair! The window was open even though it was a hot day, but no AC, and there were flies coming in the window! The woman could barely see and got nail polish all over my cuticles as well as my nails. She tried to scrape it off (painfully) with her own bare fingernails *yuck*. Their nail polish collection was severely lacking. When she was done, she left me in the manicure room by myself and went back to the front desk. I was left to remove the toe separators and gather my things myself. I left some cash on her manicure desk for a tip (although I didn't want to leave one). Then, on my way out, she had the gall to stop me and plop a brown envelope on the desk. She said, "You forgot tip!" I told her that I had not forgotten, and it was in the other room.... so rude! My local nail shop would have done a better job for $20. Don't go here!

Pros: location

Cons: price, quality, availability

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Olga is fantastic!!! Best Brazilian bikini wax!!! It barely hurts and the results are great!!! The staff is always kind and not pushy. I purchased one of their discount packages and I'm completely satisfied with the service and price!!

2
★★★★☆

Olga is fantastic!!! Best Brazilian bikini wax!!! It barely hurts and the results are great!!! The staff is always kind and not pushy. I purchased one of their discount packages and I'm completely satisfied with the service and price!!

Pros: Excellent service!!

Cons: None

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I truly enjoyed every minute I spent at DeNovo spa. I only wish they had been opened longer by the time I had gotten there. Their queen for a day package was reasonable and the staff very attentive to me. I made sure to tip everyone well and was sad to have to waste my warm and fuzzy feeling with a ride on the subway.

2
★★★★☆

I truly enjoyed every minute I spent at DeNovo spa. I only wish they had been opened longer by the time I had gotten there. Their queen for a day package was reasonable and the staff very attentive to me. I made sure to tip everyone well and was sad to have to waste my warm and fuzzy feeling with a ride on the subway.

Pros: Good & attentive Staff makes it well worth the money

Cons: Dermatologist was a bit pushy on their products

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Looked at the good reviews and gave it a try. Spa manicure and pedicure plus ninety four dollars later I felt cheated. Although the lady was attentive and gentle, I get better pedicures from a small place on Carmine by my work. For thirty percent tip I get a twenty minute foot rub that puts this spa to shame. They didn't even bother to turn on the water jets in my chair. The scrub was two seconds and the deep moisture treatment was absent all together. Spa also has shortage of good polish driers, my girlfriend and I had to "share" one. Besides feeling like 100$ was too much to pay for this most basic treatments to my hands and feet, it took a total of 2+ hours to get us back on the streets only to find that our nails still had never fully dried and will all need to be redone. Take your money some place else.

0
★☆☆☆☆

Looked at the good reviews and gave it a try. Spa manicure and pedicure plus ninety four dollars later I felt cheated. Although the lady was attentive and gentle, I get better pedicures from a small place on Carmine by my work. For thirty percent tip I get a twenty minute foot rub that puts this spa to shame. They didn't even bother to turn on the water jets in my chair. The scrub was two seconds and the deep moisture treatment was absent all together. Spa also has shortage of good polish driers, my girlfriend and I had to "share" one. Besides feeling like 100$ was too much to pay for this most basic treatments to my hands and feet, it took a total of 2+ hours to get us back on the streets only to find that our nails still had never fully dried and will all need to be redone. Take your money some place else.

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I had a lemon chiffon body scrub here during spa week. I thought that this would be great, the staff was nice (although the hallway was noisy) - until I looked and saw that the $50 "lemon chiffon body scrub" (normally $150) was just a tub of FOOT scrub. It was a waste of time & money - I'm just glad it was the spa week experience for $50!

1
★★☆☆☆

I had a lemon chiffon body scrub here during spa week. I thought that this would be great, the staff was nice (although the hallway was noisy) - until I looked and saw that the $50 "lemon chiffon body scrub" (normally $150) was just a tub of FOOT scrub. It was a waste of time & money - I'm just glad it was the spa week experience for $50!

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My husband and I went there for the Couple Massage for our anniversary 4 years ago, and we have been regulars since. I tried pretty much everyone of their facials and body treatments. Their cosmetologists are very thorough and careful. And prices are great value!

I like that my face is thoroughly disinfected after extraction or any manipulation. I like that they are thoughtful about the season, so they keep in mind that it is summer, or more humid, or windy outside.

My husband likes their Chocolate massage. He just has to have it!

2
★★★★★

My husband and I went there for the Couple Massage for our anniversary 4 years ago, and we have been regulars since. I tried pretty much everyone of their facials and body treatments. Their cosmetologists are very thorough and careful. And prices are great value!

I like that my face is thoroughly disinfected after extraction or any manipulation. I like that they are thoughtful about the season, so they keep in mind that it is summer, or more humid, or windy outside.

My husband likes their Chocolate massage. He just has to have it!

Pros: great facials

Cons: could be booked at night, need to call in advance

.

Now, that's a place where they now how to take care of a customer! I got an amazing facial, and Lemon Chiffon Body Scrub and awesome massage. Now I have a baby face! And boy, was that scrub and massage are great! I have gone there a few times, and they do not dissapoint!

I usually go with Luba, Elona, or Polina. They are great! Can't get enough of that place! Every time I go, it is well conditioned, clean, friendly.. I tried other SPAs in the city, and so many places are too pushy. They are oriented to tourists, and they don't care if customer comes back at all. But DeNovo is not like that at all. And that is why I like them best!

I can find zen and relaxation here guaranteed! Certainly recommend it!

2
★★★★★

Now, that's a place where they now how to take care of a customer! I got an amazing facial, and Lemon Chiffon Body Scrub and awesome massage. Now I have a baby face! And boy, was that scrub and massage are great! I have gone there a few times, and they do not dissapoint!

I usually go with Luba, Elona, or Polina. They are great! Can't get enough of that place! Every time I go, it is well conditioned, clean, friendly.. I tried other SPAs in the city, and so many places are too pushy. They are oriented to tourists, and they don't care if customer comes back at all. But DeNovo is not like that at all. And that is why I like them best!

I can find zen and relaxation here guaranteed! Certainly recommend it!

Pros: great prices

Cons: none

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I need wax all the time, and I have been doing that for years. This was the first time ever that BRAZILIAN bikini was done so quick and painless.

And the facial was just what the doctor ordered. My face needed it in the summer heat. It took just an hour to make my face glow and make me look younger!

This place is certainly clean, and I was happy to NOT feel any sales pressure. I purchased package, which is a 15% discount. So now I am going back for more.

2
★★★★★

I need wax all the time, and I have been doing that for years. This was the first time ever that BRAZILIAN bikini was done so quick and painless.

And the facial was just what the doctor ordered. My face needed it in the summer heat. It took just an hour to make my face glow and make me look younger!

This place is certainly clean, and I was happy to NOT feel any sales pressure. I purchased package, which is a 15% discount. So now I am going back for more.

Pros: Best wax EVER!

Cons: I arrived on time, and had to wait for 10 minutes. But I am happy I did.

.

I had bio-dermology last week, and mani pedi. Loved it! They are very service-oriented and their location is awesome. After I was done window-shoping on 5th ave, I painted my nails fresh.

My cellulite was completely gone the first 3 days, and starting to come back now. I am signing up for a 10-session. They are very frendly there and so are their prices.

Oh, and also they place smells really good!

2
★★★★★

I had bio-dermology last week, and mani pedi. Loved it! They are very service-oriented and their location is awesome. After I was done window-shoping on 5th ave, I painted my nails fresh.

My cellulite was completely gone the first 3 days, and starting to come back now. I am signing up for a 10-session. They are very frendly there and so are their prices.

Oh, and also they place smells really good!

Pros: Professional and Clean

Cons: Can't think of anything

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I went to Denovo today and tried the lemon body scrub and massage. The lady rubbed the scrub on me
and it was very rough and hard because she was rubbing it into my skin. Then she takes it off with a warm towel. Secondly, she massages me with lotion which was nice at first but then she started to massage me very
hard and it was painful! I am very skinny and then i had to tell her to massage me gently since i'm all skin and bones. The whole thing was 45 minutes and i don't think i'll ever go there again!

1
★★★☆☆

I went to Denovo today and tried the lemon body scrub and massage. The lady rubbed the scrub on me
and it was very rough and hard because she was rubbing it into my skin. Then she takes it off with a warm towel. Secondly, she massages me with lotion which was nice at first but then she started to massage me very
hard and it was painful! I am very skinny and then i had to tell her to massage me gently since i'm all skin and bones. The whole thing was 45 minutes and i don't think i'll ever go there again!

Pros: nice place

Cons: masseuse was rough and they try to sell you products

.

For a friends birthday, 7 of us went to this spa for a relaxing day of facials and massages. I was really excited about getting a massage but was greatly disappointed with it. I normally get deep tissue massages and like a massage that really works your muscles. Most of the time it felt like someone was just rubbing lotion all over my back. They only had one private room with 2 tables up against the walls so most of us in the group were with another girl while getting the massage. The person giving the massage was always leaning on you while trying to rub the side that was up against the wall. Lastly, you could hear the phone ringing and the door buzzer so it was really hard to relax.

The facial was really nice. The lady who did my facial was a really nice person and she was great at explaining what products you should use for your skin type. I really enjoyed the facial a lot!!! If I were to go back to this place again, it would only be for the facial. Otherwise, I really wouldn't recommend it.

1
★★☆☆☆

For a friends birthday, 7 of us went to this spa for a relaxing day of facials and massages. I was really excited about getting a massage but was greatly disappointed with it. I normally get deep tissue massages and like a massage that really works your muscles. Most of the time it felt like someone was just rubbing lotion all over my back. They only had one private room with 2 tables up against the walls so most of us in the group were with another girl while getting the massage. The person giving the massage was always leaning on you while trying to rub the side that was up against the wall. Lastly, you could hear the phone ringing and the door buzzer so it was really hard to relax.

The facial was really nice. The lady who did my facial was a really nice person and she was great at explaining what products you should use for your skin type. I really enjoyed the facial a lot!!! If I were to go back to this place again, it would only be for the facial. Otherwise, I really wouldn't recommend it.

Pros: Great Facials

Cons: Horrible massage, noisy place, & rooms are not setup correctly

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We went there for a couples 1/2-day experience and thought the staff was nice. Manicures and pedicures were complete, done well, but the massages and facials came up a bit short. By this I mean the room where we were was very near the lobby/front desk and it was noisy, not romantic and the door kept being opened and closed and the staff kept going in and out and two different people did my facial... one started it and another finished it. We were supposed to get a 30 min. reflexology as a substitute for a lemon chiffon body scrub in addition to the one-hour whole body massage, and there was only a slight touch of reflexology done and it was just part of the one-hour massage. We were truly looking forward to the reflexology session because we had been walking around NYC for the past couple of days and were really in need of it. Needless to say, it was an experience and I just wish it had been more of what I had planned for my husband and I for our anniversary. The spa was clean/sanitary and we were not pushed too hard for any additional sales of any services or products, which I appreciated.

1
★★★☆☆

We went there for a couples 1/2-day experience and thought the staff was nice. Manicures and pedicures were complete, done well, but the massages and facials came up a bit short. By this I mean the room where we were was very near the lobby/front desk and it was noisy, not romantic and the door kept being opened and closed and the staff kept going in and out and two different people did my facial... one started it and another finished it. We were supposed to get a 30 min. reflexology as a substitute for a lemon chiffon body scrub in addition to the one-hour whole body massage, and there was only a slight touch of reflexology done and it was just part of the one-hour massage. We were truly looking forward to the reflexology session because we had been walking around NYC for the past couple of days and were really in need of it. Needless to say, it was an experience and I just wish it had been more of what I had planned for my husband and I for our anniversary. The spa was clean/sanitary and we were not pushed too hard for any additional sales of any services or products, which I appreciated.

Pros: Clean, Sanitary

Cons: Incomplete Service, Over-all Atmosphere

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I went to this spa during Spa Week and had one of the most unpleasant experiences I've ever had at a spa (I go about every 3 months). First of all, I was told to just undress and pile my clothes in a corner. Typically at spas I am used to having a locker, dressing room and robe. Secondly, the music playing during my service was very upbeat and was not relaxing one bit. Then it became worse. The therapist was very rough and the service I received was painful and not relaxing. The most disturbing part of my experience was that during my service the therapist left me to tend to other tasks and left the door open, which was upsetting since I had no clothes on and was unable to close the door myself. After coming back after 10 minutes she proceeded and ended the service at the scheduled time (basically I was cheated 10 minutes even though she said she would compensate for her departure). I will never go here again and I recommend that noone does either.

0
★☆☆☆☆

I went to this spa during Spa Week and had one of the most unpleasant experiences I've ever had at a spa (I go about every 3 months). First of all, I was told to just undress and pile my clothes in a corner. Typically at spas I am used to having a locker, dressing room and robe. Secondly, the music playing during my service was very upbeat and was not relaxing one bit. Then it became worse. The therapist was very rough and the service I received was painful and not relaxing. The most disturbing part of my experience was that during my service the therapist left me to tend to other tasks and left the door open, which was upsetting since I had no clothes on and was unable to close the door myself. After coming back after 10 minutes she proceeded and ended the service at the scheduled time (basically I was cheated 10 minutes even though she said she would compensate for her departure). I will never go here again and I recommend that noone does either.

Pros: Nothing

Cons: Staff not gentle and unprofessional, loud music, unimpressive facilities

.

Went during spa week and got a facial. The people were very nice and friendly, but there was a good amount of pressure to purchase items or other services. I paid $25 more for the deep poor cleansing extractions. She was not gentle, it hurt more than it should have, and I was red and scabbed up for a week, when it usually takes me 1 day to heal. Wouldn't go back there.

1
★★☆☆☆

Went during spa week and got a facial. The people were very nice and friendly, but there was a good amount of pressure to purchase items or other services. I paid $25 more for the deep poor cleansing extractions. She was not gentle, it hurt more than it should have, and I was red and scabbed up for a week, when it usually takes me 1 day to heal. Wouldn't go back there.

Pros: Nice staff

Cons: Bad facial

.

I just went to De Novo for a microdermabrasion treatment during Spa Week. It was a good deal for $50 and I enjoyed the treatment. It was relaxing and my face feels smoother and softer!! Paulina had gentle hands and was very friendly and helpful. I made an appointment for a facial because I want to go back but did not appreciate the pressure put on me by the staff. The owner (I think) was REALLY pushy, Paulina wasn't that bad, but I felt like they were both ganging up on me to buy products or a facial/microdermabrasion package. So although I may enjoy their services and feel relaxed afterward, I don't want to be stressed out while paying. Still, I think I'll go back for the facial to see if it is any good and if it is, I may very well buy that package!!

2
★★★★☆

I just went to De Novo for a microdermabrasion treatment during Spa Week. It was a good deal for $50 and I enjoyed the treatment. It was relaxing and my face feels smoother and softer!! Paulina had gentle hands and was very friendly and helpful. I made an appointment for a facial because I want to go back but did not appreciate the pressure put on me by the staff. The owner (I think) was REALLY pushy, Paulina wasn't that bad, but I felt like they were both ganging up on me to buy products or a facial/microdermabrasion package. So although I may enjoy their services and feel relaxed afterward, I don't want to be stressed out while paying. Still, I think I'll go back for the facial to see if it is any good and if it is, I may very well buy that package!!

.

I have to say my facial by Glina was wonderful! She is extremely knowledgable and has a very good technique. I get a facial every month and I intend to go back next month to see Glina. Also I noticed that the other customers seemed to be very happy and satisfied when they were checking out before I had my facial done; I knew I was in for something good.

2
★★★★★

I have to say my facial by Glina was wonderful! She is extremely knowledgable and has a very good technique. I get a facial every month and I intend to go back next month to see Glina. Also I noticed that the other customers seemed to be very happy and satisfied when they were checking out before I had my facial done; I knew I was in for something good.

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Terrible experience. All the women working at this spa kept trying to sell me packages for facials and massage, and then pushed products on me aggressively even after I said I wasn't interested. My facialist actually attempted THREE times to force me to buy microdermabrasion. Their aggressive and relentless sales pitches ruined my experience. Also, the salon was noisy. Then the facial steamer apparently needed to be wheeled out and replaced, so while I was wrapped in a lavender mask, they disrupted my time noisily and bumped my table AND MY HEAD trying to get the steamer moved out of the tiny room.

1
★★☆☆☆

Terrible experience. All the women working at this spa kept trying to sell me packages for facials and massage, and then pushed products on me aggressively even after I said I wasn't interested. My facialist actually attempted THREE times to force me to buy microdermabrasion. Their aggressive and relentless sales pitches ruined my experience. Also, the salon was noisy. Then the facial steamer apparently needed to be wheeled out and replaced, so while I was wrapped in a lavender mask, they disrupted my time noisily and bumped my table AND MY HEAD trying to get the steamer moved out of the tiny room.

Pros: Good products, Good techniques

Cons: Aggressive sales, No massage headrest, Noisy

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I've been a client of De Novo for a long time and was just browsing citysearch and stumbled upon De Novo and read their last review. It says that everything is Horrible. I'm sorry but for the past 3 years I've been going here I have nothing but praise for this place. The staff is very helpfull, decor is very nice and cozy and the service is great. You really get personal attention and 100% from the staff. Whoever wrote the review obviously could not keep their emotions stable and went off of their feelings. I personally recommend this spa to anyone who wants a genuinely relaxing time. Oh and Im taking my mother there for Mothers Day for a side by side massage.

2
★★★★★

I've been a client of De Novo for a long time and was just browsing citysearch and stumbled upon De Novo and read their last review. It says that everything is Horrible. I'm sorry but for the past 3 years I've been going here I have nothing but praise for this place. The staff is very helpfull, decor is very nice and cozy and the service is great. You really get personal attention and 100% from the staff. Whoever wrote the review obviously could not keep their emotions stable and went off of their feelings. I personally recommend this spa to anyone who wants a genuinely relaxing time. Oh and Im taking my mother there for Mothers Day for a side by side massage.

Pros: staff, service, decor

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I started going to De Nova about 3 years ago.
It was recommended to me by a concierge at the St Regis hotel.
Just that alone should explain why I highly recommend it myself..
It is a very friendly and warm environment to be in . All the girls are very sweet and caring.
Besides that, they are all very professional and have years of experience.
This is a place where you will get one of the best facials you ever had.
I come to New York couple of time a month and always get my facials there.
I love to get my manicure and pedicure there as well, these are the ones that last me the longest.
If you looking for a great spa in NYC , you should deffenetly go to De Nova and see for yourself.

2
★★★★★

I started going to De Nova about 3 years ago.
It was recommended to me by a concierge at the St Regis hotel.
Just that alone should explain why I highly recommend it myself..
It is a very friendly and warm environment to be in . All the girls are very sweet and caring.
Besides that, they are all very professional and have years of experience.
This is a place where you will get one of the best facials you ever had.
I come to New York couple of time a month and always get my facials there.
I love to get my manicure and pedicure there as well, these are the ones that last me the longest.
If you looking for a great spa in NYC , you should deffenetly go to De Nova and see for yourself.

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Went there two days ago and I walked out happier than ever. The staff was incredibly kind especially Ilona. She did my facial and body massage. She's professional and is nice to talk too. I highly recommend to anyone, i've already told my friends and co-workers.

2
★★★★★

Went there two days ago and I walked out happier than ever. The staff was incredibly kind especially Ilona. She did my facial and body massage. She's professional and is nice to talk too. I highly recommend to anyone, i've already told my friends and co-workers.

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This place is HORRIBLE. NEVER EVER EVER GO HERE. The staff and service is the most awful I've ever had. AVOID THIS PLACE! Don't waste your money!

0
★☆☆☆☆

This place is HORRIBLE. NEVER EVER EVER GO HERE. The staff and service is the most awful I've ever had. AVOID THIS PLACE! Don't waste your money!

Pros: Nothing

Cons: EVERYTHING

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My friend recomended "De Novo" and I went for "Optimizer Yon-ka Facial" Nicole was superb,gentle,she has an amaizing hands and result unbelivable.My skin looks much younger,plamer and you can see lifting effects.I purchase "Yon-ka Optimizer" cream and fluid to use at home - the best product I ever used.I got so many complements about my skin.De Nova - definitely the place to relax and get result,they have me as a client for life. Highly Recommended!!!

2
★★★★★

My friend recomended "De Novo" and I went for "Optimizer Yon-ka Facial" Nicole was superb,gentle,she has an amaizing hands and result unbelivable.My skin looks much younger,plamer and you can see lifting effects.I purchase "Yon-ka Optimizer" cream and fluid to use at home - the best product I ever used.I got so many complements about my skin.De Nova - definitely the place to relax and get result,they have me as a client for life. Highly Recommended!!!

Pros: Highly recommended

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The service was great!! I was very relaxed. I had a glass of wine and forgot I was even in Manhattan!
There is nothing better then an old fashion European facial... my skin felt amazing!
I started coming to De Novo as soon as it opened a few years ago and I can say its the Best Spa ! Any services I get there are best guality and girls are so nice too, I feel like home .

2
★★★★★

The service was great!! I was very relaxed. I had a glass of wine and forgot I was even in Manhattan!
There is nothing better then an old fashion European facial... my skin felt amazing!
I started coming to De Novo as soon as it opened a few years ago and I can say its the Best Spa ! Any services I get there are best guality and girls are so nice too, I feel like home .

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I came by DeNovo while walking cross town. I had a brazilian bikini it was a completely painless, quick and neat job. The person that did it was Ilona she is totally professional and made a unpleasant procedure into an easy one . During this process she explained to me about Le Grand Classic Yon-Ka facial. I tried it and it was the best facial I ever had. Ilona made a very nice extraction and face massage. I'm sure I'll come back to her soon. Highly recommended.

2
★★★★★

I came by DeNovo while walking cross town. I had a brazilian bikini it was a completely painless, quick and neat job. The person that did it was Ilona she is totally professional and made a unpleasant procedure into an easy one . During this process she explained to me about Le Grand Classic Yon-Ka facial. I tried it and it was the best facial I ever had. Ilona made a very nice extraction and face massage. I'm sure I'll come back to her soon. Highly recommended.

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The owner of this salon is incompetent. She messed up my booking twice for a package I received as a gift and then tried to tell me that I had already received the services! The staff is very nice, but both times I went to redeem my package I had an unpleasant, less than relazing experience and in the end paid for services I never received.

0
★☆☆☆☆

The owner of this salon is incompetent. She messed up my booking twice for a package I received as a gift and then tried to tell me that I had already received the services! The staff is very nice, but both times I went to redeem my package I had an unpleasant, less than relazing experience and in the end paid for services I never received.

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both my sister and i were given queen for a day packages. We made an appt and showed up to find that the owner had booked too many people we agreed to get part of the package and come back another day. when we came back we showed her the certificates where she had written what was left of the package, she insisted that because she did not sign it we were lying. after we graciously agreed to come back another day she cheated us out of our treatments which had already been paid for. DON'T GO HERE!!!!!!

0
★☆☆☆☆

both my sister and i were given queen for a day packages. We made an appt and showed up to find that the owner had booked too many people we agreed to get part of the package and come back another day. when we came back we showed her the certificates where she had written what was left of the package, she insisted that because she did not sign it we were lying. after we graciously agreed to come back another day she cheated us out of our treatments which had already been paid for. DON'T GO HERE!!!!!!

Cons: incompetent

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i am a very loyal customer of de novo and there is a reason why. i've tried almost every service they offer and find it outstanding, the prices are great and people who work in de novo are very knowlegable and pleasant. they do an AMAZING bikini wax, no matter who you go to - it's almost completely painless and always very fast. i suggested de novo to my friends and numberous of them became just as loyal as i am.

2
★★★★★

i am a very loyal customer of de novo and there is a reason why. i've tried almost every service they offer and find it outstanding, the prices are great and people who work in de novo are very knowlegable and pleasant. they do an AMAZING bikini wax, no matter who you go to - it's almost completely painless and always very fast. i suggested de novo to my friends and numberous of them became just as loyal as i am.

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I came here with my boyfriend. This was gift from me to him on his B-Day, so I really wanted things to go well. It was a very romantic experience. The hot stone massage was unbelieavable, the grand classique yon ka facial, the best facial I have ever had. Besides giving great service, the staff was very helpful and attentive. My boyfriend and I were thrilled with the spa and would recommend this spa for a great, relaxing experience.

2
★★★★★

I came here with my boyfriend. This was gift from me to him on his B-Day, so I really wanted things to go well. It was a very romantic experience. The hot stone massage was unbelieavable, the grand classique yon ka facial, the best facial I have ever had. Besides giving great service, the staff was very helpful and attentive. My boyfriend and I were thrilled with the spa and would recommend this spa for a great, relaxing experience.

Pros: Nice Staff, Great Service, Great atmoshere

Cons: No Parking

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I went to this spa on a Saturday with 2 of my other girlfiends. I really don't know what all the bad reviews are about. I have been to many spas here in the city and De Novo is truly to me a hidden jewel. When I came out of the spa I felt like a new woman. We all had a Queen for a day with a couple extras. There was no waiting time in between services and the staff really knows how make your day enjoyable. I would recommend this spa to anybody that really wants to have relaxing spa experience without some of the outreageous prices.

2
★★★★★

I went to this spa on a Saturday with 2 of my other girlfiends. I really don't know what all the bad reviews are about. I have been to many spas here in the city and De Novo is truly to me a hidden jewel. When I came out of the spa I felt like a new woman. We all had a Queen for a day with a couple extras. There was no waiting time in between services and the staff really knows how make your day enjoyable. I would recommend this spa to anybody that really wants to have relaxing spa experience without some of the outreageous prices.

Pros: Knoweldgable Staff, Not Pricey, Cute Decor

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I was looking forward to a relaxing facial, but ended up feeling like I was listening to a sales pitch while trying to unwind. The actual facial was average, but the woman tried to sell me products throughout the whole process! Once paying at the end, I was again accosted about all of the products that I needed and told to come back every few weeks. I would not recommend going to De Novo for a relaxing facial procedure!

1
★★☆☆☆

I was looking forward to a relaxing facial, but ended up feeling like I was listening to a sales pitch while trying to unwind. The actual facial was average, but the woman tried to sell me products throughout the whole process! Once paying at the end, I was again accosted about all of the products that I needed and told to come back every few weeks. I would not recommend going to De Novo for a relaxing facial procedure!

Pros: NIce staff

Cons: Pressure to buy goods, Rushed feeling, Not very thorough

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The good stuff - very good at confirming our appt's, the small spa was organized and the staff was nice
The annoying parts - the selling of products during our facials never ended, everything seemed to be "extra" including extractions, there were not any robes (a group of us had 3 hour packages) or a waiting room inbetween services, the music was distracting and annoying and the treatments ended much earlier than they were scheduled for. I would skip this spa, there are others in NYC that offer more value added services.

1
★★☆☆☆

The good stuff - very good at confirming our appt's, the small spa was organized and the staff was nice
The annoying parts - the selling of products during our facials never ended, everything seemed to be "extra" including extractions, there were not any robes (a group of us had 3 hour packages) or a waiting room inbetween services, the music was distracting and annoying and the treatments ended much earlier than they were scheduled for. I would skip this spa, there are others in NYC that offer more value added services.

Pros: Available Appts.

Cons: Pushing Products, Short Services, Noisy

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De Novo Spa is where I come to pamper myself after a stressful day. Facials and massages are relaxing and rejuvenating and in my experience, this is the best place for waxing. I love the environment and always feel welcome and attended. Thank you. Michelle F.

2
★★★★★

De Novo Spa is where I come to pamper myself after a stressful day. Facials and massages are relaxing and rejuvenating and in my experience, this is the best place for waxing. I love the environment and always feel welcome and attended. Thank you. Michelle F.

Pros: Skilled Staff, Great Value, Good Service

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I went to this spa a few days ago on recommendation of a few friends that are already clients and extremely happy with service and staff. So I decided to go myself. At first when I got there they offered me wine, which was nice it helped me relax. I then went ahead into the room with Ilona for a massage. I got the hot stone massage, this was the most amazing feeling of relaxation I have ever had. Ilona is great. I like it so much that I bought a package, which if you go a a certain # of times you get free stuff. Overall I could feel anymore confident and happy with this spa. My friends love Lana, they say she does the best threading and also they love Galina's brazilian wax. Can't wait to try everything.

2
★★★★★

I went to this spa a few days ago on recommendation of a few friends that are already clients and extremely happy with service and staff. So I decided to go myself. At first when I got there they offered me wine, which was nice it helped me relax. I then went ahead into the room with Ilona for a massage. I got the hot stone massage, this was the most amazing feeling of relaxation I have ever had. Ilona is great. I like it so much that I bought a package, which if you go a a certain # of times you get free stuff. Overall I could feel anymore confident and happy with this spa. My friends love Lana, they say she does the best threading and also they love Galina's brazilian wax. Can't wait to try everything.

Pros: Friendly, Pleasant Staff, Knowledgable

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Lana is fantastic and so are the other girls at the spa. My friend, who is an old customer, bought me the trial package for my birthday and I am not a bit sorry I spent my whole day there. I had the most relaxing time Ive head in months!! Even in my yoga classes, I couldnt relax more. My personal favorite: Yon-ka facial and Chocolate pedicure. OH, MY GOSH!! Its a must!!! The staff is super-nice and professional, so Im not sure if a girl who didnt have a pleasant experience talk about the same place. In any case, I WILL BE BACK.

2
★★★★★

Lana is fantastic and so are the other girls at the spa. My friend, who is an old customer, bought me the trial package for my birthday and I am not a bit sorry I spent my whole day there. I had the most relaxing time Ive head in months!! Even in my yoga classes, I couldnt relax more. My personal favorite: Yon-ka facial and Chocolate pedicure. OH, MY GOSH!! Its a must!!! The staff is super-nice and professional, so Im not sure if a girl who didnt have a pleasant experience talk about the same place. In any case, I WILL BE BACK.

Pros: Pleasant staff, Great price & service, Nice atmosphere

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I went to this spa for my birthday hoping to find some relaxation as well as a little bit of pampering. Instead the staff here was rude and extremely pushy trying to sell me just about any product they could find. The three ladies that took care of me all tried to push additional products and services, and when I declined they began to criticize me and insist that I must have the additional services done. I was very frustrated because I wanted to lay down and relax, I didn't want someone talking to me during the massage let alone try to sell me anything. I left the spa angry and frustrated, I wouldn't recommend it to anyone!!!

0
★☆☆☆☆

I went to this spa for my birthday hoping to find some relaxation as well as a little bit of pampering. Instead the staff here was rude and extremely pushy trying to sell me just about any product they could find. The three ladies that took care of me all tried to push additional products and services, and when I declined they began to criticize me and insist that I must have the additional services done. I was very frustrated because I wanted to lay down and relax, I didn't want someone talking to me during the massage let alone try to sell me anything. I left the spa angry and frustrated, I wouldn't recommend it to anyone!!!

Pros: Cheap, Nice Decor and Music

Cons: , Sales Tactics

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Lanna at De Novo gives an excellent facial. She is meticulous with the extractions and gives a fantstic massage. The products are sensative and smell great. The load piano music leaves something to be desired. I will ask them to turn it down next time. I got an appointment right away though and did not have to wait!

2
★★★★☆

Lanna at De Novo gives an excellent facial. She is meticulous with the extractions and gives a fantstic massage. The products are sensative and smell great. The load piano music leaves something to be desired. I will ask them to turn it down next time. I got an appointment right away though and did not have to wait!

Editorial from

Midtown spa provides individuals or couples with facials, body treatments to moisturize or tone, full-body waxing and massages.

 

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