Aurbeautica Salon

★★★★★
From dimensional color to custom hair cuts, this salon provides a full slate of services for men and women.

About Aurbeautica Salon

Hours
Tues-Fri 11am-7pm Sat 9am-5pm

Personal Services

Personal Services
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Hairdressers from Aurbeautica; Dee, Jessica and Carol, now work at their hot new salon called 3. It's located in the East Village at 90 East Third Street, between 1st and 2nd avenues (closer to 1st). Call Dee at 646-385-6002. Let the great hair continue!

2
★★★★★

Hairdressers from Aurbeautica; Dee, Jessica and Carol, now work at their hot new salon called 3. It's located in the East Village at 90 East Third Street, between 1st and 2nd avenues (closer to 1st). Call Dee at 646-385-6002. Let the great hair continue!

Pros: Dee, Carol and Jessica have a new place

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Dee, the multi-talented stylist at Aurbeautica, has relocated to 3 at 90 E. Third Street between 1st and 2nd avenues. (It's closer to 1st) Jessica and Carol are there, too. Call Dee at 646-385-6002 for an appointment.

Yelp Comments about Dee from his time at Aurbeautica
5 star rating
This is a GREAT new place off Broadway in the heart of Soho. Jessica Nash, the owner, is a talented stylist with many top-tier corporate , fashion, and beauty clients.

The other stylists are FAB - with a special mention to Dee who is a master when it comes to curly hair. Prior to Aurbeautica, I was going to Devachan with results that were anything BUT special. With the cuts that Dee gives me, I am told all the time how great my hair looks. And more importantly I think it looks fantastic. And I hear from a friend that his coloring work is great too.

If you need a great salon, with cutting edge style and technical expertise then look no further than Aurbeautica.

5 star rating
You won't find a better haircut for a better price in New York City! I've lived here for 5 years and will only let Dee cut my hair now.

5 star rating
After years of getting oddball, high maintenance haircuts in a cramped, messy Soho salon, I felt ready for a change and gave Aurbeautica a chance. I fell in love immediately with the space. It's upstairs from one of the busiest stretches of Broadway, but the salon is a quiet, spacious, airy loft with lots of natural light so you can actually SEE what's going on with your hair.

Dee, my stylist, listens to my wishes, offers great suggestions, and always achieves a versatile, sexy, natural style that looks great whether I blow-dry, air dry, or force it into some cockamamie 'do. His cuts are precise which on my longish, straight blond hair is really important. And the color! All I can say is that as a woman in my forties, I always pined for the sun-kissed, summery 12 year old hair of my youth, and he gave it back to me.

I don't walk out of Aurbeautica looking "done", I walk out looking FOXY! I think Dee would rather I be complimented for looking fantastic than for looking like I just got a haircut. It's all about the customer, not the stylists' ego. I've been going to Aurbeautica almost 2 years now, and I'm still a huge fan. My husband visits Dee too, and he works wonders on him as well. Check it out!

5 star rating
I LOVE my hair! I went from long platinum hair with pink and orange highlights to a short cut with my natural color all within an afternoon. Even after such a big change, my hair looks and feels much healthier and has won me so many compliments. I felt really comfortable in the salon, which helped me to make such a big change. Also, the team of stylists could not be more friendly; it is a true artist's space.
I highly recommend Aurbeautica!

2
★★★★★

Dee, the multi-talented stylist at Aurbeautica, has relocated to 3 at 90 E. Third Street between 1st and 2nd avenues. (It's closer to 1st) Jessica and Carol are there, too. Call Dee at 646-385-6002 for an appointment.

Yelp Comments about Dee from his time at Aurbeautica
5 star rating
This is a GREAT new place off Broadway in the heart of Soho. Jessica Nash, the owner, is a talented stylist with many top-tier corporate , fashion, and beauty clients.

The other stylists are FAB - with a special mention to Dee who is a master when it comes to curly hair. Prior to Aurbeautica, I was going to Devachan with results that were anything BUT special. With the cuts that Dee gives me, I am told all the time how great my hair looks. And more importantly I think it looks fantastic. And I hear from a friend that his coloring work is great too.

If you need a great salon, with cutting edge style and technical expertise then look no further than Aurbeautica.

5 star rating
You won't find a better haircut for a better price in New York City! I've lived here for 5 years and will only let Dee cut my hair now.

5 star rating
After years of getting oddball, high maintenance haircuts in a cramped, messy Soho salon, I felt ready for a change and gave Aurbeautica a chance. I fell in love immediately with the space. It's upstairs from one of the busiest stretches of Broadway, but the salon is a quiet, spacious, airy loft with lots of natural light so you can actually SEE what's going on with your hair.

Dee, my stylist, listens to my wishes, offers great suggestions, and always achieves a versatile, sexy, natural style that looks great whether I blow-dry, air dry, or force it into some cockamamie 'do. His cuts are precise which on my longish, straight blond hair is really important. And the color! All I can say is that as a woman in my forties, I always pined for the sun-kissed, summery 12 year old hair of my youth, and he gave it back to me.

I don't walk out of Aurbeautica looking "done", I walk out looking FOXY! I think Dee would rather I be complimented for looking fantastic than for looking like I just got a haircut. It's all about the customer, not the stylists' ego. I've been going to Aurbeautica almost 2 years now, and I'm still a huge fan. My husband visits Dee too, and he works wonders on him as well. Check it out!

5 star rating
I LOVE my hair! I went from long platinum hair with pink and orange highlights to a short cut with my natural color all within an afternoon. Even after such a big change, my hair looks and feels much healthier and has won me so many compliments. I felt really comfortable in the salon, which helped me to make such a big change. Also, the team of stylists could not be more friendly; it is a true artist's space.
I highly recommend Aurbeautica!

Pros: Great cuts and color

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I tried to make an appointment and the phone disc'ed?

2
★★★★★

I tried to make an appointment and the phone disc'ed?

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I moved to New York 2 years ago and have gone to countless salons in search of a great cut, a welcoming atmosphere and truly personalized service. I am THRILLED to say that the search is over because I found all three and MORE at Aurbeautica! Jessica was positively focused on what I had to say about my hair and even asked questions I had never thought of. From there, she crafted a fun yet easy-to-care-for style (my two main requirements).

I was also touched to learn that Jessica has also has a charity call Pretty Smart, which contributes a portion of their revenues one day a month to help fund an impoverished school in India. I've scheduled my next appointment for the next Pretty Smart day and looking forward to contributing to the cause!

2
★★★★★

I moved to New York 2 years ago and have gone to countless salons in search of a great cut, a welcoming atmosphere and truly personalized service. I am THRILLED to say that the search is over because I found all three and MORE at Aurbeautica! Jessica was positively focused on what I had to say about my hair and even asked questions I had never thought of. From there, she crafted a fun yet easy-to-care-for style (my two main requirements).

I was also touched to learn that Jessica has also has a charity call Pretty Smart, which contributes a portion of their revenues one day a month to help fund an impoverished school in India. I've scheduled my next appointment for the next Pretty Smart day and looking forward to contributing to the cause!

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I recently got my hair done at Aurbeautica Salon by Carol. Before she even shampooed me she sat me down and talked with me about what I wanted. I didn't really know, but she helped me through the process and made some great suggestions. I felt really comfortable and excited before she even made the first snip! She went to work and cut and colored my hair quickly, but with great care; She is obviously a real pro. When she styled my hair, she worked with my natural curl pattern, which most stylists ignore. I was thrilled with how I looked when Carol finished. I definitely recommend her and this great SoHo salon.

2
★★★★★

I recently got my hair done at Aurbeautica Salon by Carol. Before she even shampooed me she sat me down and talked with me about what I wanted. I didn't really know, but she helped me through the process and made some great suggestions. I felt really comfortable and excited before she even made the first snip! She went to work and cut and colored my hair quickly, but with great care; She is obviously a real pro. When she styled my hair, she worked with my natural curl pattern, which most stylists ignore. I was thrilled with how I looked when Carol finished. I definitely recommend her and this great SoHo salon.

Pros: Location! Great staff. Personal attention.

Cons: Can't think of any...

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CAROL at Aurbeautica saved my hair!!!!

After having a BAD dye job and BAD hair cut , I went to see Carol. She not only got the color out without damaging it, she then did the most beautiful highlights and haircut!
I was so pleased with not only her skills, but also her fun, warm personality, that I want her to do my hair for my wedding!

Go To CAROL... she is the best!

2
★★★★★

CAROL at Aurbeautica saved my hair!!!!

After having a BAD dye job and BAD hair cut , I went to see Carol. She not only got the color out without damaging it, she then did the most beautiful highlights and haircut!
I was so pleased with not only her skills, but also her fun, warm personality, that I want her to do my hair for my wedding!

Go To CAROL... she is the best!

Pros: Warm personality with the skills to match

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She really, really understands hair and her clients. I've been going to her for about six months, and every time, she gives me a cut that I adore. I work a corporate job, so I want to look professional but not boring, and she strikes the perfect balance. Coworkers, friends, and random people on the street constantly ask who does my hair, and I happily point them to Carol. She's friendly, insightful, and fun (but down-to-earth), and she has the talent to back it up. I would recommend her to anyone who wants a personalized cut, to both professionals who need to look sharp and to those who just want to have fun. Just sit back and trust her, but don't be afraid to express your opinion, she'll actually listen! Oh, and her cuts grow out fabulously.

2
★★★★★

She really, really understands hair and her clients. I've been going to her for about six months, and every time, she gives me a cut that I adore. I work a corporate job, so I want to look professional but not boring, and she strikes the perfect balance. Coworkers, friends, and random people on the street constantly ask who does my hair, and I happily point them to Carol. She's friendly, insightful, and fun (but down-to-earth), and she has the talent to back it up. I would recommend her to anyone who wants a personalized cut, to both professionals who need to look sharp and to those who just want to have fun. Just sit back and trust her, but don't be afraid to express your opinion, she'll actually listen! Oh, and her cuts grow out fabulously.

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As a guy who's been to countless barber shops and even some of the higher end salons around town, Aurbeautica is like an oasis in the middle of NYC. The vibe in the salon is always friendly and chill and the cuts are nothing short of amazing. After 3+ years of going to Aurbeautica, Jessica Nash is the only person I allow to touch my hair. In every sense of the word, Jessica is a true artist. People stop me at parties and clubs and literally touch my hair asking me where I get it cut. As a performing musician, I can always rely on her incredible sense of style to deliver edgy cuts that are hip and modern and seem to just continually evolve as the days and weeks go on. I would highly recommend Aurbeautica to anyone, especially to guys who?ve grown increasingly frustrated with lackluster haircuts and are in search of a look that matches your personality and can help you to feel like a better version of your true self.

2
★★★★★

As a guy who's been to countless barber shops and even some of the higher end salons around town, Aurbeautica is like an oasis in the middle of NYC. The vibe in the salon is always friendly and chill and the cuts are nothing short of amazing. After 3+ years of going to Aurbeautica, Jessica Nash is the only person I allow to touch my hair. In every sense of the word, Jessica is a true artist. People stop me at parties and clubs and literally touch my hair asking me where I get it cut. As a performing musician, I can always rely on her incredible sense of style to deliver edgy cuts that are hip and modern and seem to just continually evolve as the days and weeks go on. I would highly recommend Aurbeautica to anyone, especially to guys who?ve grown increasingly frustrated with lackluster haircuts and are in search of a look that matches your personality and can help you to feel like a better version of your true self.

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I came into the salon ready to get my disagreeably wavy hair chopped off but had no idea what I wanted done. Carol assured me that she'd been doing hair for 25 years and after a few preliminary questions, began attacking my head with a razor. 20 minutes later I had an adorable scruffy pixie cut. Carol seemed as pleased with her work as I was, making it one of the most satisfying salon experiences I've had.

2
★★★★★

I came into the salon ready to get my disagreeably wavy hair chopped off but had no idea what I wanted done. Carol assured me that she'd been doing hair for 25 years and after a few preliminary questions, began attacking my head with a razor. 20 minutes later I had an adorable scruffy pixie cut. Carol seemed as pleased with her work as I was, making it one of the most satisfying salon experiences I've had.

Pros: Friendly, creative, experienced

Cons: none

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I am one of those folks who lives by the hair, dies by the hair. In ten years and five cities, I have never found a hairdresser with a talent like Carol's. If you have always wanted something (a color, a style, a vibe), she can create it for you. For me, she transformed both color and shape for a retro style with a modern, creative neckline that draws complements on the streets.

Carol's genius comes out best when you just sit back and let her visualize what will work for you. She's transformed four of my friends - two men, two women - with looks as diverse as their personalities. It's like listening to runway commentary. She'll draw on her experience, trends, history, art. One of my friends reminded her of a mix of Spring Awakening and pop art. Let me tell you, that's a hairstyle to remember. He's never looked so good.

Even better, she's a great bargain for a talent of her caliber and a fun conversationalist to boot. Do yourself a favor; let Carol rock your hair world.

2
★★★★★

I am one of those folks who lives by the hair, dies by the hair. In ten years and five cities, I have never found a hairdresser with a talent like Carol's. If you have always wanted something (a color, a style, a vibe), she can create it for you. For me, she transformed both color and shape for a retro style with a modern, creative neckline that draws complements on the streets.

Carol's genius comes out best when you just sit back and let her visualize what will work for you. She's transformed four of my friends - two men, two women - with looks as diverse as their personalities. It's like listening to runway commentary. She'll draw on her experience, trends, history, art. One of my friends reminded her of a mix of Spring Awakening and pop art. Let me tell you, that's a hairstyle to remember. He's never looked so good.

Even better, she's a great bargain for a talent of her caliber and a fun conversationalist to boot. Do yourself a favor; let Carol rock your hair world.

Pros: Amazing, flattering, unique styles

Cons: None that I can see

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I came into Aurbeautica to see Carol; I was a brunette wanting to be a blonde... She explained to me how she could get me the blonde shade I wanted. A few different processes later and I was a sandy blonde with hightlights, just how I wanted. No brass! I'm really happy I found Carol, she is super sweet and really honest. She really wants you to be happy! I'm thrilled to be blonde! and to have found a great new salon and stylist!

2
★★★★★

I came into Aurbeautica to see Carol; I was a brunette wanting to be a blonde... She explained to me how she could get me the blonde shade I wanted. A few different processes later and I was a sandy blonde with hightlights, just how I wanted. No brass! I'm really happy I found Carol, she is super sweet and really honest. She really wants you to be happy! I'm thrilled to be blonde! and to have found a great new salon and stylist!

Pros: Wonderful work on my hair

Cons: can't think of any

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I have to be honest I have been to a lot (A LOT) of stylists in this city and most of the time I leave unsatisfied. THe hi lights are too bold, too soft or too brassy. I went to see MikeP after witnessing my co workers transformation from ho-hum shy girl to brazen bombshell--and I couldn't have made a smarter decision.

Mike explained that to achieve the bright buttery blonde that I want, it was going to take a few different patterns of hi lights. I've never seen such artistic work on my hair! After spending 6 hours (albeit a relaxing 6 hours with good music and even some tasty cocktails) my hair was dried by his very charming assistant... IT LOOKS INCREDIBLE.

I can't say enough how much I love my hair!! Finally a better than natural haircolor and a super cool, chill salon... I can't wait to go back!

2
★★★★★

I have to be honest I have been to a lot (A LOT) of stylists in this city and most of the time I leave unsatisfied. THe hi lights are too bold, too soft or too brassy. I went to see MikeP after witnessing my co workers transformation from ho-hum shy girl to brazen bombshell--and I couldn't have made a smarter decision.

Mike explained that to achieve the bright buttery blonde that I want, it was going to take a few different patterns of hi lights. I've never seen such artistic work on my hair! After spending 6 hours (albeit a relaxing 6 hours with good music and even some tasty cocktails) my hair was dried by his very charming assistant... IT LOOKS INCREDIBLE.

I can't say enough how much I love my hair!! Finally a better than natural haircolor and a super cool, chill salon... I can't wait to go back!

Pros: Very cool, chill salon, Talent, Great Davines Products

Cons: None really... except booking appts can be a little tricky

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The salon is so personalized, very attentive staff, almost like being in someone's living room. Very chill, and they really listen to you. Love my cut and color.

2
★★★★★

The salon is so personalized, very attentive staff, almost like being in someone's living room. Very chill, and they really listen to you. Love my cut and color.

Pros: quiet, highly professional, totally accommodating, and NO PRESSURE to buy products

Cons: none

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I have major committment issues when it comes to finding the right stylist for my hair. After a few months of trying to find a great NYC stylist, but never being entirely satisfied, I found my way io Aurbeautica. It is incredibly accessible on the subway, and I'd read all the reviews so thought it was worth a try. I got an appointment with Dee, and no kidding, my beauty-life has not been the same since. He is absolutely incredible. He cuts and highlights my hair-- the cuts grow out beautifully, and day-to-day I do very little to my hair, and still get tons of compliments on the cut, even weeks later. I liked him so much that I asked him to put my hair up for my wedding. Words do not do justice to the magic he performed-- that entire day, people were gushing over my hair-- it was better than I could have even imagined, truly, a work of art. And, the salon is absolutely gorgeous. It is in the midst of Soho, and is a very relaxed and serene space. Though I'd think that given the talent, there'd be some amount of of pretentiousness, that could not be farther from the truth. If I could, I'd hang out with all of the stylists in there all the time. Aurbeautica is a hidden gem.

2
★★★★★

I have major committment issues when it comes to finding the right stylist for my hair. After a few months of trying to find a great NYC stylist, but never being entirely satisfied, I found my way io Aurbeautica. It is incredibly accessible on the subway, and I'd read all the reviews so thought it was worth a try. I got an appointment with Dee, and no kidding, my beauty-life has not been the same since. He is absolutely incredible. He cuts and highlights my hair-- the cuts grow out beautifully, and day-to-day I do very little to my hair, and still get tons of compliments on the cut, even weeks later. I liked him so much that I asked him to put my hair up for my wedding. Words do not do justice to the magic he performed-- that entire day, people were gushing over my hair-- it was better than I could have even imagined, truly, a work of art. And, the salon is absolutely gorgeous. It is in the midst of Soho, and is a very relaxed and serene space. Though I'd think that given the talent, there'd be some amount of of pretentiousness, that could not be farther from the truth. If I could, I'd hang out with all of the stylists in there all the time. Aurbeautica is a hidden gem.

Pros: Dee, the ambience, the location

Cons: none

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I went here because Jessica (the owner) came highly recommended by my friends. She sat me down and we talked about what needed to be done. She asked if it was ok to work with the natural curl of my hair to see how it wanted to be cut and I said ok. She said she could figure it out more definitely if I wanted- but I told her that I trusted her instincts (which I did, from the wonderful cuts she'd given my friends). Without even taking that much off she transformed my hair into a whole new shape that I never could have come up with on my own. It is stylish and relaxed at the same time, and totally suits me. That was 3 weeks ago and it is growing out beautifully. Because it is growing out so well, I don't think I'll need another haircut for a while, but when I do, I'm going back to Jessica.

Also, her space is gorgeous. There's so much light in her salon and the atmosphere is so relaxed I could have hung around all day.

Check it out, you'll be glad you did.

2
★★★★★

I went here because Jessica (the owner) came highly recommended by my friends. She sat me down and we talked about what needed to be done. She asked if it was ok to work with the natural curl of my hair to see how it wanted to be cut and I said ok. She said she could figure it out more definitely if I wanted- but I told her that I trusted her instincts (which I did, from the wonderful cuts she'd given my friends). Without even taking that much off she transformed my hair into a whole new shape that I never could have come up with on my own. It is stylish and relaxed at the same time, and totally suits me. That was 3 weeks ago and it is growing out beautifully. Because it is growing out so well, I don't think I'll need another haircut for a while, but when I do, I'm going back to Jessica.

Also, her space is gorgeous. There's so much light in her salon and the atmosphere is so relaxed I could have hung around all day.

Check it out, you'll be glad you did.

.

Being a senior I had been a slave to my regrowth, now I feel comfortable and attractive with my own "lighter" shades blending so beautifully with the fantastic high and low lights Michael has worked into the mix...it allows for a very natural yet healthy and youthful aura....Jessica has styled my rather "mind of it's own hair" so that it grows in fabulously and is manageable for even someone who cannot abide the time it take to dry and style my own hair....I love going to them and always enjoy the ambience and comfort of this very unique salon....go do yourself the favor of your life!

2
★★★★★

Being a senior I had been a slave to my regrowth, now I feel comfortable and attractive with my own "lighter" shades blending so beautifully with the fantastic high and low lights Michael has worked into the mix...it allows for a very natural yet healthy and youthful aura....Jessica has styled my rather "mind of it's own hair" so that it grows in fabulously and is manageable for even someone who cannot abide the time it take to dry and style my own hair....I love going to them and always enjoy the ambience and comfort of this very unique salon....go do yourself the favor of your life!

Pros: convenient and flexible scheduling with incredible results

Cons: they are not cloned all over the world!

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I first met Mike when he was at another salon, and I tracked him down because he is the only person who has been able to achieve that perfect color for me...and that "perfect" color has changed quite a few times. ;) Mike happily adjusts to my whimsy. When Mike suggested Jessica to cut my unruly wavy crazy hair, I trusted him. I have also trusted him enough to drink some crazy tea he recommended, and that too, went well. Jessica's cuts are awesome because she pays attention to what works for *you,* your lifestyle, and your features. It is this personal touch you can't find so easily in NY. I get compliments on my hair all the time, and I'm not kidding when I say this is nothing short of a miracle. Between the blow-out of a lifetime to battle my SO's evil French cousin, Mike's famous evil cocktails, and the musings for my bad-boy brother, not to mention the perfect color & cut every time, this one is a keeper. Almost makes me want to stay in NY forever.

2
★★★★★

I first met Mike when he was at another salon, and I tracked him down because he is the only person who has been able to achieve that perfect color for me...and that "perfect" color has changed quite a few times. ;) Mike happily adjusts to my whimsy. When Mike suggested Jessica to cut my unruly wavy crazy hair, I trusted him. I have also trusted him enough to drink some crazy tea he recommended, and that too, went well. Jessica's cuts are awesome because she pays attention to what works for *you,* your lifestyle, and your features. It is this personal touch you can't find so easily in NY. I get compliments on my hair all the time, and I'm not kidding when I say this is nothing short of a miracle. Between the blow-out of a lifetime to battle my SO's evil French cousin, Mike's famous evil cocktails, and the musings for my bad-boy brother, not to mention the perfect color & cut every time, this one is a keeper. Almost makes me want to stay in NY forever.

Pros: The whole nine yards

Cons: If I think of one, I'll let you know

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Fell in love with Aurbeautica the moment I walked in. Great space, not your run of the mill "i'm so pretty" NYC salon. Everyone is fabulous! They are the experts at putting any hair scare you might have to rest. They did an amazing job with me, cut and color, and all the comments that I receive prove it! Mike P is a genius when it comes to color and Jessica did an amazing job with the scissors. I fell in love with this new find, this one is going to last...

2
★★★★★

Fell in love with Aurbeautica the moment I walked in. Great space, not your run of the mill "i'm so pretty" NYC salon. Everyone is fabulous! They are the experts at putting any hair scare you might have to rest. They did an amazing job with me, cut and color, and all the comments that I receive prove it! Mike P is a genius when it comes to color and Jessica did an amazing job with the scissors. I fell in love with this new find, this one is going to last...

Pros: Service, Staff, Location

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I recently went to Aurbeautica and LOVED it!!! Mike did a wonderful job on my color. I'm definitely only going to trust him from now on with my hair! If you want hair that all your friends will be jealous of definitely go to Aurbeautica!!!

2
★★★★★

I recently went to Aurbeautica and LOVED it!!! Mike did a wonderful job on my color. I'm definitely only going to trust him from now on with my hair! If you want hair that all your friends will be jealous of definitely go to Aurbeautica!!!

.

I'm PETRIFIED of commitment so needless to say dyeing my hair wasn't really an option. That is until I met and fell in love with Dee, the only man for me. I sat in his chair and told him all my hair fears and phobias, he made me feel completely at ease. I told him to do whatever he thought would be best for me and he truly did. I couldn't be happier. I'm so thankful to have found Aurbeautica, the atmosphere is soothing, the staff, stylists and products are amazing.

2
★★★★★

I'm PETRIFIED of commitment so needless to say dyeing my hair wasn't really an option. That is until I met and fell in love with Dee, the only man for me. I sat in his chair and told him all my hair fears and phobias, he made me feel completely at ease. I told him to do whatever he thought would be best for me and he truly did. I couldn't be happier. I'm so thankful to have found Aurbeautica, the atmosphere is soothing, the staff, stylists and products are amazing.

Pros: Atmosphere, cool staff, innovative styling

Cons: NONE!!

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so.... i went to the salon to keep my friend company.. beautiful space!...you really do feel you have found a cool and hip secret salon. So..i'm hanging out chatting to the hair stylist while he is working his magic on my friend and we start casually talking about hair color and what i should consider to lift and brighten my look. well....next thing you know i hop in the chair and say ....MAKE ME BEAUTIFUL MR MAGIC! i've never colored my hair and now i can't imagine it any other way. THANK YOU!!! nothing like being spontaneous and walking out feeling fabulous! i trusted , let go and i got exactly what i wanted all along....i just didn't know it.

2
★★★★★

so.... i went to the salon to keep my friend company.. beautiful space!...you really do feel you have found a cool and hip secret salon. So..i'm hanging out chatting to the hair stylist while he is working his magic on my friend and we start casually talking about hair color and what i should consider to lift and brighten my look. well....next thing you know i hop in the chair and say ....MAKE ME BEAUTIFUL MR MAGIC! i've never colored my hair and now i can't imagine it any other way. THANK YOU!!! nothing like being spontaneous and walking out feeling fabulous! i trusted , let go and i got exactly what i wanted all along....i just didn't know it.

Pros: welcoming, convenient location, highly experienced stylists, what more do you want??

Cons: none

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I found my old colorist from Antonio Prieto-FINALLY! I was so happy OR I should say my highlites are so so happy!! I love the new space--felt like I discovered some hidden under-the-radar gem, but it still doesn't feel like cooler-than-thou. Yeah MIKE P!

2
★★★★★

I found my old colorist from Antonio Prieto-FINALLY! I was so happy OR I should say my highlites are so so happy!! I love the new space--felt like I discovered some hidden under-the-radar gem, but it still doesn't feel like cooler-than-thou. Yeah MIKE P!

Pros: Mike P

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Truly enjoyed my experience at this Salon. The stylist Jessica gave me a great cut! The place is cool and convenient. People keep commenting on how great my hair looks so I would definitely recommend it.

2
★★★★☆

Truly enjoyed my experience at this Salon. The stylist Jessica gave me a great cut! The place is cool and convenient. People keep commenting on how great my hair looks so I would definitely recommend it.

Pros: Personal attention, location, intimate environment.

Cons: Office Building

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Finally found my colorist from Antonio Prieto Salon here. Was a nice change of pace, really low key, loft space, a bit like being in someone's apt. Was really fun to be there while they're prepping for one of their shoots. Feels like you discovered that hidden, underground cool NYC spot that none of your friends heard about yet.

My highlites always looked great before, but now feel ike I got lots of personal attention. Plus who can beat the location? I can get my hair done and hop on over to Prada after!

2
★★★★★

Finally found my colorist from Antonio Prieto Salon here. Was a nice change of pace, really low key, loft space, a bit like being in someone's apt. Was really fun to be there while they're prepping for one of their shoots. Feels like you discovered that hidden, underground cool NYC spot that none of your friends heard about yet.

My highlites always looked great before, but now feel ike I got lots of personal attention. Plus who can beat the location? I can get my hair done and hop on over to Prada after!

Pros: Great colorist Cool salon No sales pressure

Cons: Would liked more choices on shampoos and styling goops, He's booked early on for night apts

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I have to agree with the other poster....I had a great cut , was given ATTENTION to my needs and no atitude customer focus, makes this a go back salon for me

2
★★★★★

I have to agree with the other poster....I had a great cut , was given ATTENTION to my needs and no atitude customer focus, makes this a go back salon for me

Pros: staff, cut, know how to cut hair

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This place will ruin your hair. The hairdresser didn't even bother to listen to what I said and just went ahead chopped of most of my hair.

0
★☆☆☆☆

This place will ruin your hair. The hairdresser didn't even bother to listen to what I said and just went ahead chopped of most of my hair.

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I've recently decided to give a new shot at finding a haircut and a salon that really fits me and gives my style a new aura, so i decided to try Aurbeautica after a friend recommended it to me. What a surprise! I'm amazed at their work, they've done something i could not have thought was possible. I beleive this should be noticed and shared with others. This is finally a NO-ATTITUDE, hyper friendly atmosphere, but best of all, the hair dresser took a great deal at understanding what would be best for me, and really worked around me, in a very humane, natural way. An experience that i had never felt before. I think this place is a true wonder in Soho, i highly recommend it.

2
★★★★★

I've recently decided to give a new shot at finding a haircut and a salon that really fits me and gives my style a new aura, so i decided to try Aurbeautica after a friend recommended it to me. What a surprise! I'm amazed at their work, they've done something i could not have thought was possible. I beleive this should be noticed and shared with others. This is finally a NO-ATTITUDE, hyper friendly atmosphere, but best of all, the hair dresser took a great deal at understanding what would be best for me, and really worked around me, in a very humane, natural way. An experience that i had never felt before. I think this place is a true wonder in Soho, i highly recommend it.

Pros: Very friendly, No-attitude, Highly skilled

Editorial from

From dimensional color to custom hair cuts, this salon provides a full slate of services for men and women.

 

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