Persona

★★★★★
With a classy, but modern atmosphere, upscale salon has a bevy of services as well as a full photo studio.
  • 40 West 39th Street 4th Floor

    New York, NY 10018

    Map & Directions
  • 212-852-4850

About Persona

Categories

Personal Services

Personal Services
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Krister, from the bottom of my heart, Thank You!!!\r
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I first meet this soft spoken and comforting Swede after receiving a hack job of a haircut and color at a fancy hoity-toity overpriced uptown nyc salon. I did look fantastic (though

3
★★★★★

Krister, from the bottom of my heart, Thank You!!!\r
\r
I first meet this soft spoken and comforting Swede after receiving a hack job of a haircut and color at a fancy hoity-toity overpriced uptown nyc salon. I did look fantastic (though

Pros: Superior expertise

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I've know for some time that Krister Atle is a fantastic hair stylist making this mousy and dull girl's hair into often complimented "true blond" locks. So not so surprising maybe that he lands the NBC's Today Show with "Can anyone be a

3
★★★★★

I've know for some time that Krister Atle is a fantastic hair stylist making this mousy and dull girl's hair into often complimented "true blond" locks. So not so surprising maybe that he lands the NBC's Today Show with "Can anyone be a

Pros: a little piece of heaven

Cons: call in advance to get evening appointments

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Krister is a perfectly lovely Swede with a large, loyal following...and he'll always tell you what's best for you and your hair. He's a pro at haircutting, coloring, styling, and hair extensions. He rocks and unlike most rock stars, he

3
★★★★★

Krister is a perfectly lovely Swede with a large, loyal following...and he'll always tell you what's best for you and your hair. He's a pro at haircutting, coloring, styling, and hair extensions. He rocks and unlike most rock stars, he

Pros: Krister does it all - one on one attention, no annoying assistant.

Cons: Krister does it all - so no waiting until the last moment to book.

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Very personalized haircuts and great service in a beautiful loft space. The stylist is friendly and very curteous.

3
★★★★★

Very personalized haircuts and great service in a beautiful loft space. The stylist is friendly and very curteous.

Pros: Good Service. Haircuts are Great

Cons: Must book about 2 weeks in advance

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I just want to add another, glowing review. Yes, it's true. Krister Atle is a hair genius. My last stylist, who unfortunately (for me, not for her new clients!) moved to another state was pretty damn fabulous. Krister, however, is

3
★★★★★

I just want to add another, glowing review. Yes, it's true. Krister Atle is a hair genius. My last stylist, who unfortunately (for me, not for her new clients!) moved to another state was pretty damn fabulous. Krister, however, is

Pros: Everything

Cons: Nothing

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I have been going to Krister since I moved to New York (over 7 years now) ? not only is he an incredible stylist, he is one of the most genuine people that I have met in this City. Going for a haircut is one of the highlights of my month

3
★★★★★

I have been going to Krister since I moved to New York (over 7 years now) ? not only is he an incredible stylist, he is one of the most genuine people that I have met in this City. Going for a haircut is one of the highlights of my month

Pros: Krister, Ambience

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i finally got what i wanted, thanks to krister; a great cut and color. i highly recommend this salon to anybody who cares about their hair. krister really listens and takes his time to make sure you get what you want.

3
★★★★★

i finally got what i wanted, thanks to krister; a great cut and color. i highly recommend this salon to anybody who cares about their hair. krister really listens and takes his time to make sure you get what you want.

Pros: great cut and color

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Krister have been doing my color and cuts for a long time, every single time he gives me an original look. He is a dream to me and at the same time creating. I just love the blonde look he gave me the last time. Sweden lost it's best

3
★★★★★

Krister have been doing my color and cuts for a long time, every single time he gives me an original look. He is a dream to me and at the same time creating. I just love the blonde look he gave me the last time. Sweden lost it's best

Pros: the treatment

Cons: nothing

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First, let me thank everyone who had a review posted as this is why I chose to go to Krister. I walked in with a terrible cut with an unbecoming color and walked out feeling beautiful. Krister really listens and he knew what would look

3
★★★★★

First, let me thank everyone who had a review posted as this is why I chose to go to Krister. I walked in with a terrible cut with an unbecoming color and walked out feeling beautiful. Krister really listens and he knew what would look

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A little over a year ago, I was really unhappy with my hair color and since I was new to NYC at the time, I did not have a stylist and didn't quite know how to go about finding one. So instead of trying, I was lured by a little box and

3
★★★★★

A little over a year ago, I was really unhappy with my hair color and since I was new to NYC at the time, I did not have a stylist and didn't quite know how to go about finding one. So instead of trying, I was lured by a little box and

Pros: everything about the place

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Krister is an exceptionally gifted hair stylist & colorist. He posses a natural talent to cut color and style your hair into a look that is both modern and classic - and always flattering. I have been a loyal client for around six years.

3
★★★★★

Krister is an exceptionally gifted hair stylist & colorist. He posses a natural talent to cut color and style your hair into a look that is both modern and classic - and always flattering. I have been a loyal client for around six years.

Pros: Krister, the space, how good you will look and feel

Cons: nada

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Krister is not only a fantastic stylist/colorist, but also an amazing person. My sister in law recommended Krister a few years ago and his work is truly wonderful. He really listens to you and understands what makes a woman feel beautiful.

3
★★★★★

Krister is not only a fantastic stylist/colorist, but also an amazing person. My sister in law recommended Krister a few years ago and his work is truly wonderful. He really listens to you and understands what makes a woman feel beautiful.

Pros: Krister is amazing, mellow and relaxing ambiance, spacious and beautiful salon

Cons: NONE!!

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Krister is the secret behind this brown-haired girl?s true blond locks! And it?s none of that chicken-fat color you get at most salons and/or with do-it-yourself kits. People usually don?t believe me when I say I?m not blond by nature.

3
★★★★★

Krister is the secret behind this brown-haired girl?s true blond locks! And it?s none of that chicken-fat color you get at most salons and/or with do-it-yourself kits. People usually don?t believe me when I say I?m not blond by nature.

Pros: Ambience, location

Cons: He's not a secret...

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I have to say my hair is difficult to take care, because I am asian. But Krister gave me the best hair cut I ever had. And I had hair cuts in London, Amsterdam, Kuala Lumpur, you name it. He really has it in his fingers. The colour chosen

3
★★★★★

I have to say my hair is difficult to take care, because I am asian. But Krister gave me the best hair cut I ever had. And I had hair cuts in London, Amsterdam, Kuala Lumpur, you name it. He really has it in his fingers. The colour chosen

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I turned in my plush leather chair and gazed out the window. The empire state building shone in golden light. Music filled the open space as did the aromatic scent of Italian cooking. "More wine?" asked an accented voice. Where am I? A

3
★★★★★

I turned in my plush leather chair and gazed out the window. The empire state building shone in golden light. Music filled the open space as did the aromatic scent of Italian cooking. "More wine?" asked an accented voice. Where am I? A

Pros: Krister, Krister and Krister.

Cons: I'll have to share him now.

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Persona is a fantastic salon run by the best hairstylist I have had. Krister has consistently cut & colored my hair perfectly & I have changed my look many many times....this new spot is so gorgeous too, huge space with comfortable

3
★★★★★

Persona is a fantastic salon run by the best hairstylist I have had. Krister has consistently cut & colored my hair perfectly & I have changed my look many many times....this new spot is so gorgeous too, huge space with comfortable

Pros: talent, wine, snacks, comfort

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After nine years in NYC I still have not found a stylist that I can call my own, but after just one visit, I feel Krister is the one I have been looking for! I have not worn my hair down since a horrible cut in January, now I can't stop

3
★★★★★

After nine years in NYC I still have not found a stylist that I can call my own, but after just one visit, I feel Krister is the one I have been looking for! I have not worn my hair down since a horrible cut in January, now I can't stop

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I went to New York to get married. A friend recomended Krister for hair and make up. I can definately recomend Krister he is just fantastic, he made me look like a princess on my wedding. He understood completely what I was looking for! If

3
★★★★★

I went to New York to get married. A friend recomended Krister for hair and make up. I can definately recomend Krister he is just fantastic, he made me look like a princess on my wedding. He understood completely what I was looking for! If

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I have to write because i have crazy curly hair and i do not trust anyone with my very special hair, BUT Krister at Persona has totally changed that. I am really loving my hair. He has such great instinct with color and shape and i feel

3
★★★★★

I have to write because i have crazy curly hair and i do not trust anyone with my very special hair, BUT Krister at Persona has totally changed that. I am really loving my hair. He has such great instinct with color and shape and i feel

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have been to see krister three times now, so happy with my visits! BEAUTIFUL hair! travel to get to him and it's so worth it! he is totally responsive, no attitude and unbelievably attentive and positive! does phenomenal highlites,

3
★★★★★

have been to see krister three times now, so happy with my visits! BEAUTIFUL hair! travel to get to him and it's so worth it! he is totally responsive, no attitude and unbelievably attentive and positive! does phenomenal highlites,

Pros: very attentive and responsive!

Cons: addictive treats!

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When I moved to NYC last year, I had no idea where to go to get a good haircut. Well, I ended up going to Krister and I have to say that I more than lucked out. Krister is literally AMAZING and I recommend him to everyone! It's almost like

3
★★★★★

When I moved to NYC last year, I had no idea where to go to get a good haircut. Well, I ended up going to Krister and I have to say that I more than lucked out. Krister is literally AMAZING and I recommend him to everyone! It's almost like

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Having gone to Krister for years now, (I even convinced him to come to California to do my wedding), I know I can always count on him to make me look my best. People compliment me on my hair from the moment I walk out of his salon and

3
★★★★★

Having gone to Krister for years now, (I even convinced him to come to California to do my wedding), I know I can always count on him to make me look my best. People compliment me on my hair from the moment I walk out of his salon and

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I have problem hair. Frizzy, fired, past bad dye jobs and previous overzealous stylists have left me pretty traumatized. Now that I've found Krister I don't let anyone touch my hair - and I even have just moved to San Francisco (I'll be

3
★★★★★

I have problem hair. Frizzy, fired, past bad dye jobs and previous overzealous stylists have left me pretty traumatized. Now that I've found Krister I don't let anyone touch my hair - and I even have just moved to San Francisco (I'll be

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So part of me doesn't want the world to discover Krister....but here goes it. I closed my eyes for my first haircut with Krister until the end - the result. Bangs...bangs that changed my life. I skipped out of the salon.

3
★★★★★

So part of me doesn't want the world to discover Krister....but here goes it. I closed my eyes for my first haircut with Krister until the end - the result. Bangs...bangs that changed my life. I skipped out of the salon.

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A whole bunch of years ago I was introduced to Krister through a friend. At the time I had a tragically short bob of hair that I had done upon impulse and was miserable with. After much discussion, Krister and I decided that extensions

3
★★★★★

A whole bunch of years ago I was introduced to Krister through a friend. At the time I had a tragically short bob of hair that I had done upon impulse and was miserable with. After much discussion, Krister and I decided that extensions

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I haven't made it up to Persona yet (i have a little baby at home), but Krister does my color and cuts, and I assisted him for 15 months when i was training to be a stylist. A few things about working with Krister that I was impressed by:

3
★★★★★

I haven't made it up to Persona yet (i have a little baby at home), but Krister does my color and cuts, and I assisted him for 15 months when i was training to be a stylist. A few things about working with Krister that I was impressed by:

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Ya know how you meet your friends for a catch-up over dinner? Well, you meet with Krister for a catch-up over a highlight and a haircut. Krister is not only a fabulous person, but a fabulous artist - creative in everthing he does. I

3
★★★★★

Ya know how you meet your friends for a catch-up over dinner? Well, you meet with Krister for a catch-up over a highlight and a haircut. Krister is not only a fabulous person, but a fabulous artist - creative in everthing he does. I

.

Finally, the moment we've all been waiting for... the most talented hair stylist in town opened his own place, which can actually contain his visions. Krister have been designing my hair for years, and it only gets better with the time.

3
★★★★★

Finally, the moment we've all been waiting for... the most talented hair stylist in town opened his own place, which can actually contain his visions. Krister have been designing my hair for years, and it only gets better with the time.

Pros: amazing space and service and talent

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Krister has been doing my hair for years, and I would never dream of going anywhere else. He truly wants to understand a client's personal aesthetic and lifestyle so that the cut and color are absolutely right for the individual. He has

3
★★★★★

Krister has been doing my hair for years, and I would never dream of going anywhere else. He truly wants to understand a client's personal aesthetic and lifestyle so that the cut and color are absolutely right for the individual. He has

Pros: individual attention

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I can't help but gush about Krister whenever anyone asks who cuts my hair, which happens quite often. Not only because he is a gifted stylist, but also a warm and congenial person. He has really excellent instincts and brings out the best

3
★★★★★

I can't help but gush about Krister whenever anyone asks who cuts my hair, which happens quite often. Not only because he is a gifted stylist, but also a warm and congenial person. He has really excellent instincts and brings out the best

Pros: Service, Results

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I have been going to Krister for years, and I would never go anywhere else. I completely trust him, and he always does a beautiful job. I have recommended him to many of my friends, and now they are loyal customers too!

3
★★★★★

I have been going to Krister for years, and I would never go anywhere else. I completely trust him, and he always does a beautiful job. I have recommended him to many of my friends, and now they are loyal customers too!

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I have been going to see Krister since 2001! He is fantastic, charming, personable and an amazing stylist. I would (and have) recommend him to anyone who wants their hair done in a relaxing atmosphere with one of NYC's best. Krister offers

3
★★★★★

I have been going to see Krister since 2001! He is fantastic, charming, personable and an amazing stylist. I would (and have) recommend him to anyone who wants their hair done in a relaxing atmosphere with one of NYC's best. Krister offers

Pros: Ambience, quality, great personality, terrific location

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I have been going regularly to Krister, the owner of Persona, for cut and color for the past six years. Thanks to a combination of rigorous Swedish training, raw talent and a keen eye for what looks good but still works well for the person

3
★★★★★

I have been going regularly to Krister, the owner of Persona, for cut and color for the past six years. Thanks to a combination of rigorous Swedish training, raw talent and a keen eye for what looks good but still works well for the person

Pros: Everything

Cons: Nothing

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I have been going to Krister, the owner of Persona, for years. I am a very picky person, but with him I feel completely at ease. I know that all the wonderful ideas that he has always come from his understanding of who I am and what I want

3
★★★★★

I have been going to Krister, the owner of Persona, for years. I am a very picky person, but with him I feel completely at ease. I know that all the wonderful ideas that he has always come from his understanding of who I am and what I want

Pros: Skill, artistry, convenience and the lovely space

Cons: I dunno.... addictive ;)

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I went to persona to get a a hot look for my birthday bash. My hair is very thick and hard to handle. Krister looked at it and felt my hair and new exactly what to do. He gave me a hot elegant style for a night i spent celebrating my

3
★★★★★

I went to persona to get a a hot look for my birthday bash. My hair is very thick and hard to handle. Krister looked at it and felt my hair and new exactly what to do. He gave me a hot elegant style for a night i spent celebrating my

Pros: 2 thumbs Up!!

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There are not enough good things that I can say about Persona and the owner, Krister. He is amazing and does a great job on my cut and color (I am blonde and everywhere I go people ask who does my color, it looks wonderful). I also look

3
★★★★★

There are not enough good things that I can say about Persona and the owner, Krister. He is amazing and does a great job on my cut and color (I am blonde and everywhere I go people ask who does my color, it looks wonderful). I also look

Pros: Best cut, color - great ambiance, I am always thrilled with how my hair looks

Cons: NONE!

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I have been a regular with Krister for a few years now and am so excited about him and his newly opened salon in mid town! This Swede truly can do amazing things with a head of hair -he is a brilliant colorist and stylist and every time I

3
★★★★★

I have been a regular with Krister for a few years now and am so excited about him and his newly opened salon in mid town! This Swede truly can do amazing things with a head of hair -he is a brilliant colorist and stylist and every time I

Pros: Atmosphere, Service, Refreshments & End Result!!

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First the location is in the heart of the fashion district,\r
Perfect for me,\r
The elevator brings you up to this Huge Loft,\r
Makes you feel like a Super model.\r
Great decor love the brown loui sofa.\r
The receptionist was so Fabulous,

3
★★★★★

First the location is in the heart of the fashion district,\r
Perfect for me,\r
The elevator brings you up to this Huge Loft,\r
Makes you feel like a Super model.\r
Great decor love the brown loui sofa.\r
The receptionist was so Fabulous,

Pros: Fab Ambience, Midtown Parkinglots all over, Personal and Professional service

Cons: Hard to get a friday / Saturday appointment.

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Persona was a pleasure! A glass of wine, a delicious array of snacks and fabulous color and a great cut to boot! A fun place to go with a friend for a makeover. Krister -- the salon owner, is a great guy and goes out of his way to make

3
★★★★★

Persona was a pleasure! A glass of wine, a delicious array of snacks and fabulous color and a great cut to boot! A fun place to go with a friend for a makeover. Krister -- the salon owner, is a great guy and goes out of his way to make

Pros: Great atmosphere and terrific results.

Editorial from

With a classy, but modern atmosphere, upscale salon has a bevy of services as well as a full photo studio.

 

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