Helena Collection

★☆☆☆☆
  • 120 W 31ST St

    New York, NY 10001

    Map & Directions
  • 212-967-9945

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I went to Helena today after being referred there by Iman (yes, the world's fiirst black supermodel) and Madonna's hair stylist. I'm a style editor in South Africa for a magazine similar to Essence in the US.

First of all the lady who manages Helenas (I assume she is one of the Chung family who owns this business) completely ignored me when I entered the store until I hovered at her desk and she could no longer NOT acknowledge me. I told her that I wanted to write about her store in our magazine because many of A-list celebs get their hair here and she just stared at me blankly. She told me she doesn't like to reveal her celebrity clientele which I respected until I turned around to see a wall covered with pictures of this lady in her store with dozens of celebs. I cant imagine L'il Kim or Sarah Jessica Parker asking this shop girl to pose with them which can only mean she had so little regard for their privacy that SHE asked them to pose with her and stuck the images up there to promote her business. No problem with that but then why pretend she cares about their confidentiality. It is not as if the public doesn't know that wigs and extensions are de riguer for people in the entertainment business.

I also asked her some technical questions about the wigs which she answered but really seemed like she'd rather not. These weren't stupid questions as I have worked with lace wigs for years yet she seemed to be rolling her eyes often. I asked her about a specific kind of wig (that has an effect as if thedark hair roots have grown out of to create a more realistic appearance) and she told me they dont stock wigs like that. Once again I found such a wig a minute later. My friend who came shopping with me said she gets the feeling this lady does not care to sell anything to us. I had allocated a large part of my budget for this store but decided against it as the extremely awkward way these people treated me was unacceptable. It really was my only bad experience in 2 weeks in NYC.

If I look at the pictures of this lady beaming next to the stars I can only assume she makes enough money off of them that she really does not care to sell to the general public.

Skip this unless you're Hollywood royalty.

1
★☆☆☆☆

I went to Helena today after being referred there by Iman (yes, the world's fiirst black supermodel) and Madonna's hair stylist. I'm a style editor in South Africa for a magazine similar to Essence in the US.

First of all the lady who manages Helenas (I assume she is one of the Chung family who owns this business) completely ignored me when I entered the store until I hovered at her desk and she could no longer NOT acknowledge me. I told her that I wanted to write about her store in our magazine because many of A-list celebs get their hair here and she just stared at me blankly. She told me she doesn't like to reveal her celebrity clientele which I respected until I turned around to see a wall covered with pictures of this lady in her store with dozens of celebs. I cant imagine L'il Kim or Sarah Jessica Parker asking this shop girl to pose with them which can only mean she had so little regard for their privacy that SHE asked them to pose with her and stuck the images up there to promote her business. No problem with that but then why pretend she cares about their confidentiality. It is not as if the public doesn't know that wigs and extensions are de riguer for people in the entertainment business.

I also asked her some technical questions about the wigs which she answered but really seemed like she'd rather not. These weren't stupid questions as I have worked with lace wigs for years yet she seemed to be rolling her eyes often. I asked her about a specific kind of wig (that has an effect as if thedark hair roots have grown out of to create a more realistic appearance) and she told me they dont stock wigs like that. Once again I found such a wig a minute later. My friend who came shopping with me said she gets the feeling this lady does not care to sell anything to us. I had allocated a large part of my budget for this store but decided against it as the extremely awkward way these people treated me was unacceptable. It really was my only bad experience in 2 weeks in NYC.

If I look at the pictures of this lady beaming next to the stars I can only assume she makes enough money off of them that she really does not care to sell to the general public.

Skip this unless you're Hollywood royalty.

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