If you have lived in NYC for more than a year than this Apple Store location is no stranger to you. As if 5th Avenue wasn't already fabulous on its own, with its high end boutiques wrapped around Central Park. Even general retail locations such as H&M and PINK have renovated their stores to portray a more luxurious appearance for a more upscale clientele. Upon entry into the 5th Avenue location one thing comes to mind New Yorkers beware this spot is a definite tourist trap! However, if you manage to get past the school trip groups international tourists and the crazy long line for the Genesis bar stop and take a look around at the inventory. I'll admit that the Mac book pro is a little on the pricey side in comparison to the other mainstream laptops, but having a slique unit practically free from viruses is certainly well worth the investment. I purchased a Mac Book Pearl my first time there and the staff was very helpful. I was able to complete my purchase and by pass all of what seemed to be a very hectic environment. The crowds are very well managed with as many as 20 sales associates on the floor at a time. They are easy to identify wearing bright colored t shirts and named tags and using of course an iPhone to manage the lines and pre-registered customers for laptop repair. Since then I have purchased several versions of the iPod as they are released and all of my accessories from this location. Tourist trap or not I definitely intend on returning for a new laptop.