Mulligan Marketing Concepts

★☆☆☆☆

About Mulligan Marketing Concepts

Sports & Recreation

Sports & Recreation
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We used this company for their marketing campaign and it was a mistake. The concept will turn your eft members into two year members for $398. The concept is that you then use that cash flow to facilitate an outside marketing campaign. We generated about $80,000 internally and then used all of the money for the external campaign which generated another $80,000. So we were left with zero and no eft for two years on our members. It nearly put us out of business. The only money made was by the marketing company. The people that they sent to help us were very unprofessional and alienated our staff. This is not a good concept. I agree with the other review. DON'T use these companies!

0
★☆☆☆☆

We used this company for their marketing campaign and it was a mistake. The concept will turn your eft members into two year members for $398. The concept is that you then use that cash flow to facilitate an outside marketing campaign. We generated about $80,000 internally and then used all of the money for the external campaign which generated another $80,000. So we were left with zero and no eft for two years on our members. It nearly put us out of business. The only money made was by the marketing company. The people that they sent to help us were very unprofessional and alienated our staff. This is not a good concept. I agree with the other review. DON'T use these companies!

Cons: They over promise and underdeliver

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Since I did not see any reviews about Mulligan Marketing Concepts regarding their fitness marketing, I thought those seeking information, required a review.

First to whoever reads this review, I have been a gym owner for roughly 9 years and have worked with several marketing companies.

To this day, I have not found one that has delivered 100%.
Mulligan Marketing Concepts is just another company like all the others.
They promise THEIR concepts (which are no different than any other marketer's) are tried and true, practiced for 20 years.
They promise big numbers and possible SIX Figure results. Yes MMC basically says they will easily produce $100,000.00 plus based on their marketing concepts, which again are no different than any other marketing company out there.
Of course they don't make any promises as to the $ results, but point out their concepts are unique.

So what are their methods?
Answer,...Cheap 2 year membership prices. Full use for $348.00 and a 5 day for $198.00. Oh yeah, they personalze their rates in a letter vs a post card. Big deal.
In a nut shell, that's it!

First they run an internal campaign - offer the cheap memberships to existing members to pay for the first mailing, which goes out to the decommissioned market. You have to pay for signs posted in your facility.

If you don't raise the funds necessary for the first mailing of the external campaign to the decommissioned market, then its over!
The first mailing will cost no less than $8000.00.
This $8000.00 covers; 1) the cost for roughly 12500 pieces of printed mail and additional cost for envelopes and addressing. 2) a $2750 mailing list - way over priced if you research. May I add that this mailing cost cover 2 usages. But you won't get any money back if you only use the list once. Second I'm not sure if you will pay more to use the list more than 2x if by some remote chance the campaign is successful?
They do nothing different than other mailing list companies - MMC claims otherwise. 3) Postal services will cost $3000.

MMC takes only 20% of what is sold - which is probably the only positive thing I can say about them. However, this figure is high given the fact that MMC does not perform any of the work. And if the campaign is not as successful as they say it'll be, they have no other methods to try or provide you to produce more membership sales!
The gym employees/managers/owner have to sell the memberships. I prefer it this way because of the trust factor. But I believe MMC's cut should be no more than 15%.

In summary as I said, MMC is no different than the other handful of marketing companies out there. They are using letters of reference produce in the early part of 2000. No current references?

They sell memberships by offering a rate so low that you may raise some money, but you don't know how much.
Also you will lose EFT's from the existing members who took the deal - to me this is stupid. Don't ever give up EFT's for 2 years!!
More importantly, over the past year my observations have concluded that the lowest price doesn't sell memberships anymore.

Times are quickly changing and people are not buying just because the price is rock bottom low. The decommissioned market rather is buying for guidance and the results they get at your facility - if you can produce for them.

Regular exercisers will pay virtually any price, as gym owners/managers we know that. The trick to always increase EFT's and getting the decommissioned market to get off their oversized butts, is to simply offer Service as #1 and continuous help to those who need it!

You are the only one who truly knows your market and what the people in your 5 mile radius want in a facility!

I do not recommend using marketing companies unless it is your absolute last option before having to close your doors or sell.

0
★☆☆☆☆

Since I did not see any reviews about Mulligan Marketing Concepts regarding their fitness marketing, I thought those seeking information, required a review.

First to whoever reads this review, I have been a gym owner for roughly 9 years and have worked with several marketing companies.

To this day, I have not found one that has delivered 100%.
Mulligan Marketing Concepts is just another company like all the others.
They promise THEIR concepts (which are no different than any other marketer's) are tried and true, practiced for 20 years.
They promise big numbers and possible SIX Figure results. Yes MMC basically says they will easily produce $100,000.00 plus based on their marketing concepts, which again are no different than any other marketing company out there.
Of course they don't make any promises as to the $ results, but point out their concepts are unique.

So what are their methods?
Answer,...Cheap 2 year membership prices. Full use for $348.00 and a 5 day for $198.00. Oh yeah, they personalze their rates in a letter vs a post card. Big deal.
In a nut shell, that's it!

First they run an internal campaign - offer the cheap memberships to existing members to pay for the first mailing, which goes out to the decommissioned market. You have to pay for signs posted in your facility.

If you don't raise the funds necessary for the first mailing of the external campaign to the decommissioned market, then its over!
The first mailing will cost no less than $8000.00.
This $8000.00 covers; 1) the cost for roughly 12500 pieces of printed mail and additional cost for envelopes and addressing. 2) a $2750 mailing list - way over priced if you research. May I add that this mailing cost cover 2 usages. But you won't get any money back if you only use the list once. Second I'm not sure if you will pay more to use the list more than 2x if by some remote chance the campaign is successful?
They do nothing different than other mailing list companies - MMC claims otherwise. 3) Postal services will cost $3000.

MMC takes only 20% of what is sold - which is probably the only positive thing I can say about them. However, this figure is high given the fact that MMC does not perform any of the work. And if the campaign is not as successful as they say it'll be, they have no other methods to try or provide you to produce more membership sales!
The gym employees/managers/owner have to sell the memberships. I prefer it this way because of the trust factor. But I believe MMC's cut should be no more than 15%.

In summary as I said, MMC is no different than the other handful of marketing companies out there. They are using letters of reference produce in the early part of 2000. No current references?

They sell memberships by offering a rate so low that you may raise some money, but you don't know how much.
Also you will lose EFT's from the existing members who took the deal - to me this is stupid. Don't ever give up EFT's for 2 years!!
More importantly, over the past year my observations have concluded that the lowest price doesn't sell memberships anymore.

Times are quickly changing and people are not buying just because the price is rock bottom low. The decommissioned market rather is buying for guidance and the results they get at your facility - if you can produce for them.

Regular exercisers will pay virtually any price, as gym owners/managers we know that. The trick to always increase EFT's and getting the decommissioned market to get off their oversized butts, is to simply offer Service as #1 and continuous help to those who need it!

You are the only one who truly knows your market and what the people in your 5 mile radius want in a facility!

I do not recommend using marketing companies unless it is your absolute last option before having to close your doors or sell.

Pros: Seemed as though they would get results :(

Cons: When the going gets tough, they go!

 

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