First of all, I have a problem with the name. What is beyond fitness? It seems kind of meaningless to me, but I'm sure someone liked it. BF is a pretty average gym with the typical equipment, better than Golds and a setup that's easy to get around. The staff is helpful when you need them. No one at the front desk has remembered my name, though. It would be nice if they'd go the extra mile once in a while.