Diamonds Direct Southpark

★★★★★
  • 4521 Sharon Rd suite 101

    Charlotte, NC 28211

    Map & Directions
  • 704-532-9041

About Diamonds Direct Southpark

Categories
  • Diamonds
  • Jewelry
Details
  • Jewelry Appraisals
  • Diamonds
  • Jewelry Design
Hours
M-F 10am-7pm, Sa 10am-6pm, Su Closed
Special Offer
Call Today
Emails
  • infoclt@diamondsdirect.com
Payment Options
  • American Express
  • Discover
  • Visa
  • Cash
  • Financing
  • MasterCard
  • Check

Shopping

Shopping
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I'm surprised at the negative reviews here because my experience in the store and with my purchase has been so positive. My husband and I went in looking for an engagement/wedding ring because after twelve years, it was time I got one!

3
★★★★★

I'm surprised at the negative reviews here because my experience in the store and with my purchase has been so positive. My husband and I went in looking for an engagement/wedding ring because after twelve years, it was time I got one!

.

I have never written a review of a business online, but I was so disapppointed in my experience at Diamonds Direct I felt compelled to share it online. I also wanted to share a review online because Charlotte has many transplants like me.

3
★★★★★

I have never written a review of a business online, but I was so disapppointed in my experience at Diamonds Direct I felt compelled to share it online. I also wanted to share a review online because Charlotte has many transplants like me.

.

For years, I heard Diamonds Direct advertised on the radio as the premier diamond seller in Charlotte and the Southeast, so when I was in the market for a diamond for my engagement ring, I made a special trip to Charlotte to visit their

3
★★★★★

For years, I heard Diamonds Direct advertised on the radio as the premier diamond seller in Charlotte and the Southeast, so when I was in the market for a diamond for my engagement ring, I made a special trip to Charlotte to visit their

.

Finally! I can write a review now that I've actually given the ring to my now fianc, haha.

I had a great experience here...My sales person Khristina was excellent! The first time I visited with my girlfriend to browse I was wearing clothes to go to the gym...needless to say I looked like a hobo and she treated me like I had a sign that said "big spender" on it, haha

Great selection, great prices, and when the ring came in, they did an excellent job on the modifications I had made. I HIGHLY recommend trying Diamonds Direct for an engagement ring.

2
★★★★★

Finally! I can write a review now that I've actually given the ring to my now fianc, haha.

I had a great experience here...My sales person Khristina was excellent! The first time I visited with my girlfriend to browse I was wearing clothes to go to the gym...needless to say I looked like a hobo and she treated me like I had a sign that said "big spender" on it, haha

Great selection, great prices, and when the ring came in, they did an excellent job on the modifications I had made. I HIGHLY recommend trying Diamonds Direct for an engagement ring.

Pros: Selection, staff, prices, location

Cons: My wallet is much lighter, haha

.

Huge selection of diamonds! Pick one of theirs or create your own, which is what I did. They did a great job and it was pleasant to work wih them!

4
★★★★☆

Huge selection of diamonds! Pick one of theirs or create your own, which is what I did. They did a great job and it was pleasant to work wih them!

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.

When I was getting engaged a couple of years ago, I definitely shopped around to find the very best diamond and value that I could. I lived in Raleigh at the time, but a good friend of mine told me that the best jeweler in the Southeast was in Charlotte. I made an appointment at Diamonds Direct and was blown away with their professionalism, quality and value that I found. My wife's ring is one of the most beautiful rings I have ever seen, but more importantly that she has ever seen.

2
★★★★★

When I was getting engaged a couple of years ago, I definitely shopped around to find the very best diamond and value that I could. I lived in Raleigh at the time, but a good friend of mine told me that the best jeweler in the Southeast was in Charlotte. I made an appointment at Diamonds Direct and was blown away with their professionalism, quality and value that I found. My wife's ring is one of the most beautiful rings I have ever seen, but more importantly that she has ever seen.

.

I have an engagement ring that I needed to be resized and appraised, and since it was not purchased in Charlotte, I was looking for somewhere trustworthy (I was very paranoid about the stone being switched, or something fishy happening, you know all those urban legends) to take it... I asked around, and several people told me to take it to Diamonds Direct, that I would not regret it, etc. etc. So, ok, I give them a call to see about resizing it and how to go about doing that. They said I could make an appointment, so I did - my appointment was for a Wednesday, and they said they'd get it back to me the same day. They said I could drop off the ring early if I was unable to come in Wednesday morning. WELL, since I dont live in the area, I dropped it off on Monday night. The store was very nice, and I was warmly welcomed and spoken to by ALL of the employees, from the lady at the front door to the customer service rep. You don't get that snooty feel at ALL when you go in. Anyway, the very next day (TUESDAY, the day BEFORE my appointment) I get a phone call saying my ring was ready! I went down to pick it up, and 1) the ring was resized PERFECTLY and had been buffed and cleaned so it looked BEAUTIFUL!!! 2) they didn't even charge me for the appraisal, 3) the customer service rep said, "well, they told you over the phone the range would be $40 - $60, so we'll just charge you $40. 4) When I asked if they sold cleaning kits for jewelry, they said they'd just give me one!!!! I was so overwhelmed (because, nowadays, you NEVER get treated like this!) that I said, "You know, I've never been here before but let me tell you, my experience has been AWESOME!" I am in the marketing field and take customer service VERY seriously in my own line of work and in my personal life, so when I find a place like this, I intend to spread the good word! Diamonds Direct has just earned themselves my jewelry business for life, or for as long as I'm in Charlotte. :)

2
★★★★★

I have an engagement ring that I needed to be resized and appraised, and since it was not purchased in Charlotte, I was looking for somewhere trustworthy (I was very paranoid about the stone being switched, or something fishy happening, you know all those urban legends) to take it... I asked around, and several people told me to take it to Diamonds Direct, that I would not regret it, etc. etc. So, ok, I give them a call to see about resizing it and how to go about doing that. They said I could make an appointment, so I did - my appointment was for a Wednesday, and they said they'd get it back to me the same day. They said I could drop off the ring early if I was unable to come in Wednesday morning. WELL, since I dont live in the area, I dropped it off on Monday night. The store was very nice, and I was warmly welcomed and spoken to by ALL of the employees, from the lady at the front door to the customer service rep. You don't get that snooty feel at ALL when you go in. Anyway, the very next day (TUESDAY, the day BEFORE my appointment) I get a phone call saying my ring was ready! I went down to pick it up, and 1) the ring was resized PERFECTLY and had been buffed and cleaned so it looked BEAUTIFUL!!! 2) they didn't even charge me for the appraisal, 3) the customer service rep said, "well, they told you over the phone the range would be $40 - $60, so we'll just charge you $40. 4) When I asked if they sold cleaning kits for jewelry, they said they'd just give me one!!!! I was so overwhelmed (because, nowadays, you NEVER get treated like this!) that I said, "You know, I've never been here before but let me tell you, my experience has been AWESOME!" I am in the marketing field and take customer service VERY seriously in my own line of work and in my personal life, so when I find a place like this, I intend to spread the good word! Diamonds Direct has just earned themselves my jewelry business for life, or for as long as I'm in Charlotte. :)

.

I highly recommend Diamonds Direct to anyone shopping for a diamond! I was nervous and had a small budget, but as soon as i walked in everyone was so nice. A sales associate sat me down and told me how diamonds were priced- i was suprised that they shared this info with me! I told them my budget and they found me a great diamond for a great price. I even had some money left over to buy a special setting for it!
it was a great experience- even after i gave the ring to my girlfirend, my sales associate called me to make sure everything was good. shop there- you'll save money and make her happy!

2
★★★★★

I highly recommend Diamonds Direct to anyone shopping for a diamond! I was nervous and had a small budget, but as soon as i walked in everyone was so nice. A sales associate sat me down and told me how diamonds were priced- i was suprised that they shared this info with me! I told them my budget and they found me a great diamond for a great price. I even had some money left over to buy a special setting for it!
it was a great experience- even after i gave the ring to my girlfirend, my sales associate called me to make sure everything was good. shop there- you'll save money and make her happy!

Pros: all good

Cons: my girlfriend wants me to shop there for every holiday and occasion now!

.

I highly recommend Diamonds Direct to anyone shopping for a diamond! I was nervous and had a small budget, but as soon as i walked in everyone was so nice. A sales associate sat me down and told me how diamonds were priced- i was suprised that they shared this info with me! I told them my budget and they found me a great diamond for a great price. I even had some money left over to buy a special setting for it! it was a great experience- even after i gave the ring to my girlfirend, my sales associate called me to make sure everything was good. shop there- you'll save money and make her happy!

2
★★★★★

I highly recommend Diamonds Direct to anyone shopping for a diamond! I was nervous and had a small budget, but as soon as i walked in everyone was so nice. A sales associate sat me down and told me how diamonds were priced- i was suprised that they shared this info with me! I told them my budget and they found me a great diamond for a great price. I even had some money left over to buy a special setting for it! it was a great experience- even after i gave the ring to my girlfirend, my sales associate called me to make sure everything was good. shop there- you'll save money and make her happy!

Pros: all good

Cons: my girlfriend wants me to shop there for every holiday and occasion now!

Message from Diamonds Direct Southpark

Culture:

At the heart of our culture is a family atmosphere where teamwork, fun and a positive attitude are crucial to providing a unique shopping experience that sets us apart in the industry. We take ownership, charge forward and make decisions that allow us to create long-term relationships with our customers. We believe we have what it takes to succeed and it’s up to us to continue to raise the bar daily. The customer is why we exist. Therefore, we will listen, exceed their expectations and never say no.



Concept:

Diamonds Direct is a true direct diamond importer, cutting out all the middle man markups. Having buying offices in Israel and India allows us to hand pick only the best diamonds to come to our retail stores. Our focus is owning the right diamonds at the right value. Our selection, education, warranties and guaranties create a no-risk shopping environment that is customer focused and flexible to make sure we maximize the customer’s budget and exceed their expectations.

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