Kosher Yellow Pages

★☆☆☆☆

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I very much regret advertising in The Kosher Yellow Pages (KYP). Three months ago, in mid-November of 2009, I pointed out to the people who manage their online referral service that their search mechanism feature is dysfunctional. To be sure, my ad does show up if you follow certain drop-down menu prompts and ignore certain others. But you cannot use your own intuitively obvious words to conduct your search, and the distinction between prompts that work and those that don't is totally arbitrary and even meaningless. About the only way to find me is to put my name into the search box, but if you do that it means you already know about me and don't need the KYP to find me! The responses of key KYP technical and managerial personnel to my complaints took place in the following sequence: first, they falsely claimed that they were working on the search function problems, even though no progress was evident; then they lied to me and told me that they had partially solved these problems, when in fact they had not solved any of them; and finally, when it must have been obvious even to them that these problems had not been remedied at all, they refused to take my phone calls and simply ignored my emails. A detailed telephone message I left for Assaf Ran, the President of Dag Media, which owns the KYP, was never answered. KYP is not a conscientious, client-oriented company and would-be advertisers are well advised to avoid it like the plague.

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★☆☆☆☆

I very much regret advertising in The Kosher Yellow Pages (KYP). Three months ago, in mid-November of 2009, I pointed out to the people who manage their online referral service that their search mechanism feature is dysfunctional. To be sure, my ad does show up if you follow certain drop-down menu prompts and ignore certain others. But you cannot use your own intuitively obvious words to conduct your search, and the distinction between prompts that work and those that don't is totally arbitrary and even meaningless. About the only way to find me is to put my name into the search box, but if you do that it means you already know about me and don't need the KYP to find me! The responses of key KYP technical and managerial personnel to my complaints took place in the following sequence: first, they falsely claimed that they were working on the search function problems, even though no progress was evident; then they lied to me and told me that they had partially solved these problems, when in fact they had not solved any of them; and finally, when it must have been obvious even to them that these problems had not been remedied at all, they refused to take my phone calls and simply ignored my emails. A detailed telephone message I left for Assaf Ran, the President of Dag Media, which owns the KYP, was never answered. KYP is not a conscientious, client-oriented company and would-be advertisers are well advised to avoid it like the plague.

Pros: once burnt, twice wary

Cons: you throw away your hard-earned advertising dollars

 

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