After hearing about 2-Buck Chuck and various yuppie delights, my first trip to Trader Joe's came as a shock -- the dumpy facade and sign reminded me of a Big Lots closeout store. They have great deals on certain items, but you get what you pay for when stepping up to organic and gourmet, although less than if you other stores in this class. I will return here, but will still use my savings club card at Ralph's for most of my core purchases.
PROS: Quality, selection, cheaper than other stores in its class
CONS: Expensive for those who can't afford to eat well
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