Spellbinding Tales

★★★☆☆

About Spellbinding Tales

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For years I had been searching for my 1964, 4th grade, history text. Spellbinding Tales not only had it but the girl on the phone was pleasantly conversational and friendly.

5
★★★★★

For years I had been searching for my 1964, 4th grade, history text. Spellbinding Tales not only had it but the girl on the phone was pleasantly conversational and friendly.

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Over the years a business critique, working incognito, comes across the occasional ?bad business.? This is not as unusual as one might think. When working in secrecy (as I do) employees and even owners of a business for that matter, tend to let their guard down. In this reviewers? opinion this may or may not be a good thing?in the case of Spellbinding Tales however?it turned out to be terrible.

In my line of work many businesses can overcome some of the occasional cons the reviewer may come across, using the pros to sort of counteract. For example inflated prices might be met with friendly employees or a good selection. Although imperfect, the review will still stand above average and no one gets hurt. If only someone could have explained that to the obtuse people at Spellbinding Tales?

The business has a decent storefront and an inviting outside atmosphere but don?t be fooled?that?s just part of the deception . Upon entering you?ll get the immediate idea you?re unwelcome. Like many ?small independent business? the customer service is nonexistent?and instead of dealing with this small imperfection business owners tend to let it slide?continually leading to bigger problems. After politely asking for a nonexistent book title (as part of our standard testing we are required to ask for items that we know the store doesn?t carry) I was met with (as predicted) a confused look on the clerks face. Usually what happens next is critical to how the business gets reviewed. A qualified employee should be polite and informative (even if they are unaware that the store does not carry a requested product). In this case however, the opposite of the standard took place. I was told, rather coldly, that the store did not carry that title with a short and smug, ?Nope? from the person behind the counter.

Not what a customer wants to hear. I won?t bore you with standard employee guidelines , but ?nope? is unacceptable. Short answers are always the worst response you can give a paying customer. It makes them feel unwanted and unintelligent. There was an instant bad vibe I was picking up from this clerk, which usually happens when someone of an intellectual status encounters an average bookstore employee. As condescending as it may sound, this is exactly what happened.

After asking for a few more titles and getting the same short answers in response I could tell that this was not a serious business at all. More like a poorly run ?Mom&Pop Shop.? By the time I got to my fourth title the clerk had his or her back to me, packaging some soft cover books into a box. Still responding with same diminutive answers. In the customer service section of this review Spellbinding Tales falls flat on it?s face.

On to the selection or the lack of selection I should say. Perhaps I?m just used to bigger, more adequate, inner city bookstores but Spellbinding Tales is not exactly a place I would patronize to find extensive titles. In fact, it?s not a place I would patronize to find a two-year-old, used, soft cover. There is nothing there! I searched high and low for book titles that any used book store should have on their shelves and found zilch. A poor assortment of titles is not what a serious reader wants to see. They want variety! I placed another check under the POOR box on my mental clipboard and was onto the next step?prices.

Exorbitant. The prices I saw at Spellbinding Tales were twice as much as any other bookstore I had reviewed in three months. Even common, used, soft cover titles were jacked up. Call me old fashioned but I thought that used bookstores were a place to save money! Spellbinding Tales, again, had failed in another category.

Bottom Line: Spellbinding Tales is not exactly a customer friendly, quality run, fairly priced place of business. More like a used comic book shop with Waldenbook-type prices. If you?re ever in Alameda, California and see a bookstore with the name Spellbinding Tales?keep driving. Your wallet and your intelligence will thank you later.

PROS: THE "EXIT" SIGN
CONS: POOR SELECTION, HIGH PRICES, DISCOURTEOUS EMPLOYEES

1
★☆☆☆☆

Over the years a business critique, working incognito, comes across the occasional ?bad business.? This is not as unusual as one might think. When working in secrecy (as I do) employees and even owners of a business for that matter, tend to let their guard down. In this reviewers? opinion this may or may not be a good thing?in the case of Spellbinding Tales however?it turned out to be terrible.

In my line of work many businesses can overcome some of the occasional cons the reviewer may come across, using the pros to sort of counteract. For example inflated prices might be met with friendly employees or a good selection. Although imperfect, the review will still stand above average and no one gets hurt. If only someone could have explained that to the obtuse people at Spellbinding Tales?

The business has a decent storefront and an inviting outside atmosphere but don?t be fooled?that?s just part of the deception . Upon entering you?ll get the immediate idea you?re unwelcome. Like many ?small independent business? the customer service is nonexistent?and instead of dealing with this small imperfection business owners tend to let it slide?continually leading to bigger problems. After politely asking for a nonexistent book title (as part of our standard testing we are required to ask for items that we know the store doesn?t carry) I was met with (as predicted) a confused look on the clerks face. Usually what happens next is critical to how the business gets reviewed. A qualified employee should be polite and informative (even if they are unaware that the store does not carry a requested product). In this case however, the opposite of the standard took place. I was told, rather coldly, that the store did not carry that title with a short and smug, ?Nope? from the person behind the counter.

Not what a customer wants to hear. I won?t bore you with standard employee guidelines , but ?nope? is unacceptable. Short answers are always the worst response you can give a paying customer. It makes them feel unwanted and unintelligent. There was an instant bad vibe I was picking up from this clerk, which usually happens when someone of an intellectual status encounters an average bookstore employee. As condescending as it may sound, this is exactly what happened.

After asking for a few more titles and getting the same short answers in response I could tell that this was not a serious business at all. More like a poorly run ?Mom&Pop Shop.? By the time I got to my fourth title the clerk had his or her back to me, packaging some soft cover books into a box. Still responding with same diminutive answers. In the customer service section of this review Spellbinding Tales falls flat on it?s face.

On to the selection or the lack of selection I should say. Perhaps I?m just used to bigger, more adequate, inner city bookstores but Spellbinding Tales is not exactly a place I would patronize to find extensive titles. In fact, it?s not a place I would patronize to find a two-year-old, used, soft cover. There is nothing there! I searched high and low for book titles that any used book store should have on their shelves and found zilch. A poor assortment of titles is not what a serious reader wants to see. They want variety! I placed another check under the POOR box on my mental clipboard and was onto the next step?prices.

Exorbitant. The prices I saw at Spellbinding Tales were twice as much as any other bookstore I had reviewed in three months. Even common, used, soft cover titles were jacked up. Call me old fashioned but I thought that used bookstores were a place to save money! Spellbinding Tales, again, had failed in another category.

Bottom Line: Spellbinding Tales is not exactly a customer friendly, quality run, fairly priced place of business. More like a used comic book shop with Waldenbook-type prices. If you?re ever in Alameda, California and see a bookstore with the name Spellbinding Tales?keep driving. Your wallet and your intelligence will thank you later.

PROS: THE "EXIT" SIGN
CONS: POOR SELECTION, HIGH PRICES, DISCOURTEOUS EMPLOYEES

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