Bridal Veil Fashions

★★★★☆
  • 2121 41st Ave

    Capitola, CA 95010

    Map & Directions
  • 831-476-6777

About Bridal Veil Fashions

Hours
Tue, Wed, Fri, 11am - 7pm; Thu, 11am - 9pm; Sat, 10am - 6pm; Sun, noon - 4pm; Mon, closed

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(May I give negative stars please?) This business, run my a mother & daughter, will take every advantage they can of you and insult your physical proportions to boot. I was "measured" for a mother-of-the-groom dress, paid for "rush" order (7 weeks prior to event) plus shipping, went through 3 fittings (for which I paid the seamstress) when the dress was drastically ill-fitting, and attended the wedding in a gown with a puckered, ghastly bodice and neckline. The $240 dress ended up costing me $685. They also did their best to get me to buy their bras (as they kept insisting my bust must be lifted ever higher to fit the dress!) and shoes. Do yourself a favor and avoid this nightmare.

1
★☆☆☆☆

(May I give negative stars please?) This business, run my a mother & daughter, will take every advantage they can of you and insult your physical proportions to boot. I was "measured" for a mother-of-the-groom dress, paid for "rush" order (7 weeks prior to event) plus shipping, went through 3 fittings (for which I paid the seamstress) when the dress was drastically ill-fitting, and attended the wedding in a gown with a puckered, ghastly bodice and neckline. The $240 dress ended up costing me $685. They also did their best to get me to buy their bras (as they kept insisting my bust must be lifted ever higher to fit the dress!) and shoes. Do yourself a favor and avoid this nightmare.

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Very Professional?.. I can??t say enough for how professional Lisa and Joanne are. They really go the extra mile to take all of the worry out of shopping for your special day. Yes, they do tell it like it is. If something is not going to work for you on your body type or coloring they move you into the direction that will complement your features and you will be all the more happy about it when the fit and style is perfect for you.
Also along the way they share many wedding tips and tricks. You can tell that they have been doing this a long time and have the experience and passion to make your day unforgettable!
As for fairness in price, they hear you when you give a budget and meet you there. In our case there was a dress that was in stock that was perfect. They brought the price down to meet the budget because it was an off the shelf dress. They were very fair and honest in price options for the dress, accessories and alterations.
As for the maid-of-honor dress we spent a whole day shopping all over San Jose trying on enough dresses to make your head spin. Nothing was working and we did not experience near the same service and willingness to assist from the five different stores we visited in San Jose. On the way home we stopped by Bridal Vail Fashions to take a look at the brides wedding dress again to get a fresh vision for bridesmaid dress shopping. We shared our frustration about shopping for a dress over the hill for the maid-of-honor dress. Joanne really listened to what we were looking for in style, color and budget. She walked over to the rack and pulled off the perfect dress. Our dress shopping for the maid-of-honor was an accomplishment and the perfect dress. Why did we even bother going over the hill and wasting time and gas when we got exactly what we wanted here in Santa Cruz with far better service and fair pricing?
The service that Bridal Vail Fashions offers is amazing! The wedding wisdom that they give is priceless! I would highly recommend this bridal and special event store that in locally owned in Santa Cruz/Capitola to anyone!

5
★★★★★

Very Professional?.. I can??t say enough for how professional Lisa and Joanne are. They really go the extra mile to take all of the worry out of shopping for your special day. Yes, they do tell it like it is. If something is not going to work for you on your body type or coloring they move you into the direction that will complement your features and you will be all the more happy about it when the fit and style is perfect for you.
Also along the way they share many wedding tips and tricks. You can tell that they have been doing this a long time and have the experience and passion to make your day unforgettable!
As for fairness in price, they hear you when you give a budget and meet you there. In our case there was a dress that was in stock that was perfect. They brought the price down to meet the budget because it was an off the shelf dress. They were very fair and honest in price options for the dress, accessories and alterations.
As for the maid-of-honor dress we spent a whole day shopping all over San Jose trying on enough dresses to make your head spin. Nothing was working and we did not experience near the same service and willingness to assist from the five different stores we visited in San Jose. On the way home we stopped by Bridal Vail Fashions to take a look at the brides wedding dress again to get a fresh vision for bridesmaid dress shopping. We shared our frustration about shopping for a dress over the hill for the maid-of-honor dress. Joanne really listened to what we were looking for in style, color and budget. She walked over to the rack and pulled off the perfect dress. Our dress shopping for the maid-of-honor was an accomplishment and the perfect dress. Why did we even bother going over the hill and wasting time and gas when we got exactly what we wanted here in Santa Cruz with far better service and fair pricing?
The service that Bridal Vail Fashions offers is amazing! The wedding wisdom that they give is priceless! I would highly recommend this bridal and special event store that in locally owned in Santa Cruz/Capitola to anyone!

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Very Professional.. I cant say enough for how professional Lisa and Joanne are. They really go the extra mile to take all of the worry out of shopping for your special day. Yes, they do tell it like it is. If something is not going to work

3
★★★★★

Very Professional.. I cant say enough for how professional Lisa and Joanne are. They really go the extra mile to take all of the worry out of shopping for your special day. Yes, they do tell it like it is. If something is not going to work

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These gals were absolutely AMAZING. When I got engaged, I went to the bridal store in my hometown and to be frank, they were horrible. Very rude (hello, Campus Bridal) !! I went to Bridal Veil because they carried the Alfred Angelo dress I picked out, and they were able to get it expedited. My mother was diagnosed with stage 4 cancer and the owner was very sympathetic and very helpful to make sure that my dress arrived in time (my mother wanted to see me get married before she passed away). Within 6 weeks, they got my dress, custom tiara, and had my alterations done. They ALWAYS called me with a status on my dress when they knew I was in town (I was frequently driving from Santa Barbara to Stanford Medical Center for my moms treatments). I honestly can't say enough good things about this company.. awesome staff, very sweet and they have plenty of gorgeous dresses to choose from, despite being in a smaller store! Don't let the size fool ya!!

5
★★★★★

These gals were absolutely AMAZING. When I got engaged, I went to the bridal store in my hometown and to be frank, they were horrible. Very rude (hello, Campus Bridal) !! I went to Bridal Veil because they carried the Alfred Angelo dress I picked out, and they were able to get it expedited. My mother was diagnosed with stage 4 cancer and the owner was very sympathetic and very helpful to make sure that my dress arrived in time (my mother wanted to see me get married before she passed away). Within 6 weeks, they got my dress, custom tiara, and had my alterations done. They ALWAYS called me with a status on my dress when they knew I was in town (I was frequently driving from Santa Barbara to Stanford Medical Center for my moms treatments). I honestly can't say enough good things about this company.. awesome staff, very sweet and they have plenty of gorgeous dresses to choose from, despite being in a smaller store! Don't let the size fool ya!!

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I love Bridal Veil. Lisa and Joanne are wonderful. They work with all budgets and shapes and are very honest (which is refreshing!!!!). I don't want someone lying to me about how I look just to make a sale. If you want someone that is going to kiss your a$$ and tell you everything looks wonderful, this is not the place for you. I bought my wedding dress, reception dress and multiple BM dresses from here and I will gladly tell everyone I know to go here.

5
★★★★★

I love Bridal Veil. Lisa and Joanne are wonderful. They work with all budgets and shapes and are very honest (which is refreshing!!!!). I don't want someone lying to me about how I look just to make a sale. If you want someone that is going to kiss your a$$ and tell you everything looks wonderful, this is not the place for you. I bought my wedding dress, reception dress and multiple BM dresses from here and I will gladly tell everyone I know to go here.

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Very pushy help! Im a 43 year old woman and I know exactly what I like. She told me that the brides maid dresses wouldn't fit me because they are for juniors. Im a size 8. and 5' 7" ! She was completely oblivious as to how rude she was being. Everything I wanted to try on she said it wasn't right for me, I felt like saying "well then you pick out the dress then, because your opinion is all that matters" The only reason she's still in business is because there's not much in the way of bridal shops in santa cruz. I wouldn't recommend going here.

1
★☆☆☆☆

Very pushy help! Im a 43 year old woman and I know exactly what I like. She told me that the brides maid dresses wouldn't fit me because they are for juniors. Im a size 8. and 5' 7" ! She was completely oblivious as to how rude she was being. Everything I wanted to try on she said it wasn't right for me, I felt like saying "well then you pick out the dress then, because your opinion is all that matters" The only reason she's still in business is because there's not much in the way of bridal shops in santa cruz. I wouldn't recommend going here.

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I thought I knew what I wanted when I went into this store. Right away Joanne explained that she will help me find what I had asked for but also wanted me to keep an open mind and try on a couple of her ideas that she thought might better suit my 5'9" size 8 (normal dress size). Of course they were right and they found me the perfect dress in the price range I let them know i could afford. They also helped with a few new bras and matching panties. Everyone was very helpful and thoughtful. Lisa and Joanne thanks again for everything.

5
★★★★★

I thought I knew what I wanted when I went into this store. Right away Joanne explained that she will help me find what I had asked for but also wanted me to keep an open mind and try on a couple of her ideas that she thought might better suit my 5'9" size 8 (normal dress size). Of course they were right and they found me the perfect dress in the price range I let them know i could afford. They also helped with a few new bras and matching panties. Everyone was very helpful and thoughtful. Lisa and Joanne thanks again for everything.

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Being newly engaged I knew the first order of business was a dress. I spent countless hours researching designers, styles and prices. I stopped by Bridal Veil unannounced (which is not the thing to do with bridal boutiques). I was greeted by Joann, who was working with two other gals at the time. I told her I was interested in a specific dress she pointed it out and went on her way. Moments late I met Lisa and asked really nicely if I could nudge into a room very quickly and try it on. She was great, she set me up with the perfect size bra and helped me get the dress on... It was literally the only dress I tried on and it is the dress I ordered from Jo and Lisa.These ladies are like newly found friends. I have referred several people there. Some have encountered the big personality of Joann's as a turn-off. I guess I just think its great. I appreciate the honesty of her opinion and I take it with a grain of salt, just like everyone should. Sometimes she and I agree; she wanted me in a long veil... I wanted the shorter one... we ordered the shorter one! How frustrating do you think it is dealing with 50-75 brides daily who want it to be all about the, all the time! Kudos to the girls for not going nuts.These two have been so excited for me the whole time, it has really made a big part of my prewedding experience extra special.Now that my dress is in, I stop by and look at it & show it off to my friends, they are never bothered and in fact always greet me with a big hug & a smile...IMHO you would be crazy to go anywhere else!

4
★★★★☆

Being newly engaged I knew the first order of business was a dress. I spent countless hours researching designers, styles and prices. I stopped by Bridal Veil unannounced (which is not the thing to do with bridal boutiques). I was greeted by Joann, who was working with two other gals at the time. I told her I was interested in a specific dress she pointed it out and went on her way. Moments late I met Lisa and asked really nicely if I could nudge into a room very quickly and try it on. She was great, she set me up with the perfect size bra and helped me get the dress on... It was literally the only dress I tried on and it is the dress I ordered from Jo and Lisa.These ladies are like newly found friends. I have referred several people there. Some have encountered the big personality of Joann's as a turn-off. I guess I just think its great. I appreciate the honesty of her opinion and I take it with a grain of salt, just like everyone should. Sometimes she and I agree; she wanted me in a long veil... I wanted the shorter one... we ordered the shorter one! How frustrating do you think it is dealing with 50-75 brides daily who want it to be all about the, all the time! Kudos to the girls for not going nuts.These two have been so excited for me the whole time, it has really made a big part of my prewedding experience extra special.Now that my dress is in, I stop by and look at it & show it off to my friends, they are never bothered and in fact always greet me with a big hug & a smile...IMHO you would be crazy to go anywhere else!

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I went to many different bridal stores and this one is by far the best. The owner is NOT blunt or rude at all, but on the contrary, it's been a family business and they KNOW what looks good on you and what won't. They are so helpful and really put their heart in to what they do. It's not just someone trying to make a sale, it's a real love and passion that come from Lisa and Joanne. I think they have a great selection, and at the same time not overwhelming at all. I went in and Joanne pulled a dress that she thought would look perfect on me and it was the one I ended up getting. I really felt loved and cared for when I went in there. All my family members have ended up going in there after I did. They were amazing about working within my budget and I found a gorgeous dress for under $700. I HIGHLY recomend this store. They are amazing!!

5
★★★★★

I went to many different bridal stores and this one is by far the best. The owner is NOT blunt or rude at all, but on the contrary, it's been a family business and they KNOW what looks good on you and what won't. They are so helpful and really put their heart in to what they do. It's not just someone trying to make a sale, it's a real love and passion that come from Lisa and Joanne. I think they have a great selection, and at the same time not overwhelming at all. I went in and Joanne pulled a dress that she thought would look perfect on me and it was the one I ended up getting. I really felt loved and cared for when I went in there. All my family members have ended up going in there after I did. They were amazing about working within my budget and I found a gorgeous dress for under $700. I HIGHLY recomend this store. They are amazing!!

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I had an amazing experience at this store. I walked in and was immediately greeted. The owners are Lisa( the daughter) and the mother, Joanne. I had told them of my recent experiences with finding a dress, they were so helpful in suggesting ideas. I kept an open mind and tried on what they recommended according to my body type (12), they were right! I found something that I would have thought I didn't like however after seeing myself in it, I agreed. She gave me an AMAZING price on my dress and shoes. The total experience took 2 hours, I tried on 6 gowns, shoes and ordered tuxedos for my partner and son. Lisa was so helpful and sincere. I left with all sorts of business cards for possible purveyors in my hand and a big smile on my face. Thank you Joanne and Lisa! You're the best. p.s. I like their honesty about what looks good on certain body types. I think it's refreshing. I wouldn't want someone to lie to me and tell me I look fabulous only to see my wedding pictures later and wish I had chosen something else.Besides they've been doing this for over 20 years! -Good Luck

5
★★★★★

I had an amazing experience at this store. I walked in and was immediately greeted. The owners are Lisa( the daughter) and the mother, Joanne. I had told them of my recent experiences with finding a dress, they were so helpful in suggesting ideas. I kept an open mind and tried on what they recommended according to my body type (12), they were right! I found something that I would have thought I didn't like however after seeing myself in it, I agreed. She gave me an AMAZING price on my dress and shoes. The total experience took 2 hours, I tried on 6 gowns, shoes and ordered tuxedos for my partner and son. Lisa was so helpful and sincere. I left with all sorts of business cards for possible purveyors in my hand and a big smile on my face. Thank you Joanne and Lisa! You're the best. p.s. I like their honesty about what looks good on certain body types. I think it's refreshing. I wouldn't want someone to lie to me and tell me I look fabulous only to see my wedding pictures later and wish I had chosen something else.Besides they've been doing this for over 20 years! -Good Luck

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Snooty place. I had a very low budget and felt like they didn't want to waste their time. Also didn't know I needed an appt to try anything on...even just a couple gowns. Other places seem more accomodating to the average bride-to-be. This place seems more snobby and exclusive. So if you're A-list, you're set. If not, find another place.

2
★★☆☆☆

Snooty place. I had a very low budget and felt like they didn't want to waste their time. Also didn't know I needed an appt to try anything on...even just a couple gowns. Other places seem more accomodating to the average bride-to-be. This place seems more snobby and exclusive. So if you're A-list, you're set. If not, find another place.

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I love this bridal shop and have since referred it to a couple of my girlfriends and my sister-in-law who all bought dresses from there. The people that work there are so friendly and extremely helpful. They work with your budget and they helped make my wedding day so special. I felt like a princess in my beautiful gown. I would recommend this shop to anyone.

5
★★★★★

I love this bridal shop and have since referred it to a couple of my girlfriends and my sister-in-law who all bought dresses from there. The people that work there are so friendly and extremely helpful. They work with your budget and they helped make my wedding day so special. I felt like a princess in my beautiful gown. I would recommend this shop to anyone.

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Really disappointed with the service and my dress. My dress finally arrived the other day and I was shocked to find the dress was about 3 inches too small around my torso. I've actually lost several pounds since ordering it and don't have a whole lot of room to loose more (skin and bones). I believe I was either mismeasured or size too small was ordered. (In fact upon measurements I asked that they order the next size up because it's eaiser to take something in, than let it out). In any event, I'm now going to have to spend a fortune in alterations and perhaps have to add a corset like tie up at the back - something I don't want to do. Brides - watch out... It makes me wonder if a smaller dress was ordered for them to make more in alterations. Any one else had a similar experience?

0
★☆☆☆☆

Really disappointed with the service and my dress. My dress finally arrived the other day and I was shocked to find the dress was about 3 inches too small around my torso. I've actually lost several pounds since ordering it and don't have a whole lot of room to loose more (skin and bones). I believe I was either mismeasured or size too small was ordered. (In fact upon measurements I asked that they order the next size up because it's eaiser to take something in, than let it out). In any event, I'm now going to have to spend a fortune in alterations and perhaps have to add a corset like tie up at the back - something I don't want to do. Brides - watch out... It makes me wonder if a smaller dress was ordered for them to make more in alterations. Any one else had a similar experience?

.

This was the FIRST place I went to when I started my wedding dress search. I had looked on the internet and in magazines for what I wanted already so I had 3 dresses I wanted to see for sure. Well I was told that they couldn't tell me who made the dresses and the designers tags weren't in them either. I found a couple of the ones I had seen after looking through about 40 dresses. When I tried it on the owner proceeded to tell me it wasn't right that I'm long waisted and need another type of dress. Well I'm short waisted not long waisted because I'm petite. Anyways the experience was HORRIBLE the store was crammed and the owner was extremely rude.

PROS: none
CONS: everything

1
★☆☆☆☆

This was the FIRST place I went to when I started my wedding dress search. I had looked on the internet and in magazines for what I wanted already so I had 3 dresses I wanted to see for sure. Well I was told that they couldn't tell me who made the dresses and the designers tags weren't in them either. I found a couple of the ones I had seen after looking through about 40 dresses. When I tried it on the owner proceeded to tell me it wasn't right that I'm long waisted and need another type of dress. Well I'm short waisted not long waisted because I'm petite. Anyways the experience was HORRIBLE the store was crammed and the owner was extremely rude.

PROS: none
CONS: everything

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Be sure you know what you want when you go in here; the owner is VERY blunt and will tell you 'You don't want that' before you even try it on. The fact that she was so blunt didn't lend itself to the experience at all. They have a good selection of dresses for such a small shop; but overall it was one of the lesser shops that I attended. Not too impressive.

3
★★★☆☆

Be sure you know what you want when you go in here; the owner is VERY blunt and will tell you 'You don't want that' before you even try it on. The fact that she was so blunt didn't lend itself to the experience at all. They have a good selection of dresses for such a small shop; but overall it was one of the lesser shops that I attended. Not too impressive.

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