This isn't your usual theatre experience. For one, the building is some 60s mod structure, round with interesting columns around it. It's pretty cool looking. Second, the seats are comfortable, and if you get there early enough there are matinee discounts, even on the weekends. I like that it's not as crowded as the big chain theatres. I don't mind waiting a few weeks to see something, or to check out a small low budget flick here. I'm glad it exists among the multi-plex chain theatres who compete with it.