O'Neill Inc

Great clothing! They have an awesome selection of fun bags! There's a lot of clothing only local to the area, though, so it's definitely more for tourists than locals. I definitely recommend stopping in here though.

I love ONeill!! They have great clothing and accessories for you gals out there who like to surf and swim. Very cute guys and girls work here and they are very fun to talk to and compare stories with. Ask for a recommendation for where to surf, and they can give you tons of ideas and paces to go. Check out their swim wear, very very cute at a great price! I really liked everyone here!

This is where most of the tourists shop. It's got a big name (the name that started the wetsuit) and a big store. Prices are ok. The Labor Day sale rocks. You'll find a decent variety of stuff there. The locals usually shop at some of the smaller shops however.

PROS: decent variety
CONS: has that "big name appeal" which isn't always an appeal to people