Zales The Diamond Store

★★★★☆

About Zales The Diamond Store

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Zales jewelry stores clearly target the budget-conscious, with prominently displayed placards describing layaway plans and a Brilliant Buys promotional series, featuring mostly fake gemstones. These Brilliant Buys, like lab-created ruby and diamond tennis bracelets, and earring and pendant sets, sell for around $100 to $200, depending on whether they're made with 10K or 14K gold; although it is possible to pay as much as $500 for these stones. The store's large inventory of genuine stones, set mostly in gold, sticks to classic, traditional styles that appeal to mainstream tastes

4
★★★★☆

Zales jewelry stores clearly target the budget-conscious, with prominently displayed placards describing layaway plans and a Brilliant Buys promotional series, featuring mostly fake gemstones. These Brilliant Buys, like lab-created ruby and diamond tennis bracelets, and earring and pendant sets, sell for around $100 to $200, depending on whether they're made with 10K or 14K gold; although it is possible to pay as much as $500 for these stones. The store's large inventory of genuine stones, set mostly in gold, sticks to classic, traditional styles that appeal to mainstream tastes

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