The checkout lines are a bit too long during peak hours, but so far that's my only complaint about this location. Bountiful new releases (only once did I not find what I was looking for b/c it'd been sold out), a decent variety of films across different genres, and a friendly and helpful staff (with the exception of one guy who couldn't figure out to use a phone book or information to find a sister store) make this a pleasant, largely hassle-free (those lines!) experience. Also, in my experience, any issues you have are quickly and satisfactorally resolved.
Pros: Good Selection, Friendly Staff
Cons: Long Lines