If you want a 'vending machine' experience then Solarium is likely not for you. A lasting rapport with REAL PEOPLE who are friendly and personable and who always make you feel welcome is crucial to the 'spa experience' whether that means half a day or just half an hour. I joined over a year ago as something special I could do just for me. I'd visited two other tanning salons in Midtown Atlanta but the experience was pretty disappointing. The staff at Solarium was so different by comparison that frankly I wouldn't go anywhere else now. Most of the time they greet me by name (and I'm just a regular guy, not a media or 'scene' personality) and have me up on the computer before the door closes behind me. That really makes my day sometimes. Anybody can buy a few snazzy tanning beds--and Solarium does have state-of-the-art equipment, clean and attractive rooms, good maintenance on the beds, plus little touches like moist wipes and body spray available--but ultimately it is personal rapport and attention that will make or break you in this business. If you are looking for more than just how few quarters you can get away with loading into a box for some UV rays then check this place out. They are doing it right. (And no, I don't work there. Just a satisfied customer.)
Pros: Customer Service, Ambience, Rapport, Location
Cons: Parking