I now know why Jules Madere has the reputation of being the oldest and most highly esteemed fine jewelry store in Baton Rouge. It is not just the jewelry, custom pieces, or repair services. It is the people. They are not stuffy. They know the jewelry and the pros and cons of the items. They are not afraid to tell me that an item I am interested in will not hold up to my lifestyle, ( I'm like the samsonite monkey with my jewelry.) They have redirected me to items that will survive me which I appreciate since the last thing I want is a piece I am constantly tearing up.