I was introduced to Luv-It before I moved to Las Vegas and was a fan from that first visit.
Luv-It is a family business. If I recall correctly, it is in it's third generation of family ownership. The current owner/operator is the grandson of the founder.
Once the weather warms up, you can expect a line in the evenings. Keep in mind it's just a little walk-up window kind of place. No fancy seating area, no neon or flourescent lighting. Just the hood of your car, or leaning against the outside wall.
I've tried some of the recent additions to the frozen custard purveyors in the Las Vegas area. None compare to Luv-It.
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