Azaleas

I had lived in the East Village for years before I stumbled upon Azaleas. This place is adorable! I have never had a problem with bad customer service. In fact I have found some of my most favorite bra sets here. The staff remembers me and always makes good recommendations that suit my style and body type.
As far as finding more stuff at Victoria's Secret (I'll try not to go off on a rampage) BUT If you like trampy looking cheap lingerie that is made in sweat shops in Sri Lanka than by all means shop away. Most of the clothing and lingerie I have purchased from Azaleas is from local designersor LA designers and I just purchased a beautiful set from Princess tam tam. Give this place a try, it is almost impossible to leave without spending your hard earned money.

Pros: beautiful lingerie, friendly staff, beautiful lingerie!!!
Cons: small space, can get really crowded on weekends

Out of a lot of sizes.
Sales staff was rude, and honestly seemed like looking for a size for me was a huge inconvenience.
Apathy made for a crappy shopping experience...
Go to N lingerie a few blocks away - lots of sizes, the owner was incredibly helpful, and NICE.

Pros: The door was easy to open
Cons: everything else

I wasn't amazed at the selections. Try Victoria Secret. And be aware of their return policy!!! It's not good at all.

I love this store! From the cutest skimpy little bikinis to the flourescent lace bra and panty sets, I wish I could afford to buy all of my unmentionables from azaleas. A little on the pricey side for items that are thinner than toilet paper, but worth feeling like a million bucks underneath my clothes. So, do what I do, visit the store with your boyfriend after brunch, after he's had a couple glasses of wine, and go crazy with whatever he'll pay for. I love, love, love my flourescent yellow lace bra and thong, but ran me over $200.00.

Pros: very rare pieces that you can't find anywhere outside of Paris
Cons: very small, uncomfortable space that get's steamy when the heater turns on

the kind of hip, friendly place you want in a store. I'm a lingerie store junkie and this is one of the better ones in the city -- appeals to a younger, friendlier set -- guess it's partly the location?