Soho Gem

★★★★★
  • 367 W Broadway

    New York, NY 10013

    Map & Directions
  • 212-625-3004

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The ladies who work there were absolutely fabulous. They were all very helpful and sweet. I was looking for a pair of great diamond earing and they showed me the most beautiful pair. I'm definitely a big fan of this place and will be going back for all my jewelry needs, I highly recommend it!

2
★★★★★

The ladies who work there were absolutely fabulous. They were all very helpful and sweet. I was looking for a pair of great diamond earing and they showed me the most beautiful pair. I'm definitely a big fan of this place and will be going back for all my jewelry needs, I highly recommend it!

Pros: Selection is outstand, people are amazing!

Cons: there selection is too good, was difficult to just choose one

.

I recently moved to New York City from California. Not being familiar with the area and wanting to splurge for my big 40th birthday, I went to all the "big brand" jewelry stores. Being a jewelry lover, I was looking for something really special that was within my budget. The bigger stores were very much department like - with pushy staff and overpriced jewelry. By chance, walking down Madison Avenue, I spotted a small, boutique like (very San Fran) jewelry store. My experience was so wonderful that it prompted this review! Their jewelry selection was one of the best that i have ever seen - really cool pieces! The sales woman (amazingly also from CA) was friendly, helpful and knowledgeable - she made me feel right at home. End result, I bought a gorgeous yellow gold wrap necklace AND a blue topaz ring. I guess when bonus time rolls around, I am definitely coming back!!

2
★★★★★

I recently moved to New York City from California. Not being familiar with the area and wanting to splurge for my big 40th birthday, I went to all the "big brand" jewelry stores. Being a jewelry lover, I was looking for something really special that was within my budget. The bigger stores were very much department like - with pushy staff and overpriced jewelry. By chance, walking down Madison Avenue, I spotted a small, boutique like (very San Fran) jewelry store. My experience was so wonderful that it prompted this review! Their jewelry selection was one of the best that i have ever seen - really cool pieces! The sales woman (amazingly also from CA) was friendly, helpful and knowledgeable - she made me feel right at home. End result, I bought a gorgeous yellow gold wrap necklace AND a blue topaz ring. I guess when bonus time rolls around, I am definitely coming back!!

Pros: great jewelry, affordable, easy atmosphere

Cons: do not stock rings in all sizes, special orders may take up to 6 weeks

.

My girlfriend and i (now fiancee) visited every jewelry store in Manhattan from Tiffany's to Graff when a mutual friend recommended we go to Soho Gem. We were pleasantly surprised to find a very large selection of engagement rings. Immediately we fell in love with two rings and made an appointment with the diamond sales assistant. To our surprise they did not ask for a deposit to view stones (as did other stores). The diamond sales assistant was extremely informed and helped us understand all the details listed in the GIA certificate.
Since the rings we picked were designed by the in-house designer we were able to combine the two we liked to get a custom made ring. All of the staff was friendly and made a seemingly stressful experience (at least for the guy) easy and enjoyable. We are definitely returning for our wedding bands!
My only regret is that we did not go to Soho Gem first. It would have saved us a lot of time. By the way, only the downtown location has engagement rings.

2
★★★★★

My girlfriend and i (now fiancee) visited every jewelry store in Manhattan from Tiffany's to Graff when a mutual friend recommended we go to Soho Gem. We were pleasantly surprised to find a very large selection of engagement rings. Immediately we fell in love with two rings and made an appointment with the diamond sales assistant. To our surprise they did not ask for a deposit to view stones (as did other stores). The diamond sales assistant was extremely informed and helped us understand all the details listed in the GIA certificate.
Since the rings we picked were designed by the in-house designer we were able to combine the two we liked to get a custom made ring. All of the staff was friendly and made a seemingly stressful experience (at least for the guy) easy and enjoyable. We are definitely returning for our wedding bands!
My only regret is that we did not go to Soho Gem first. It would have saved us a lot of time. By the way, only the downtown location has engagement rings.

Pros: friendly, informative, not pushy, high quality, reasonable prices, open 7 days

Cons: no parking during week only weekend

.

My husband and I stopped by this trendy boutique in SoHo on a recent shopping visit to the neighborhood. We have previously window-shopped here but never took the time to walk into the store (they are located across the street from Cipriani's restaurant on West Broadway). A beautiful necklace that was displayed in the window showcase caught my eye. I was able to drag my husband inside and our visit turned out to be a very pleasurable experience. One of the woman working there was very helpful in telling us about the designer. I was very impressed with the quality of their selection (a wide selection of in-style pieces). While I was not able to make my mind up at the store (blame goes to my hubby again), I did get a card with their website (www.sohogemcom) and order the piece later. I was very pleased with the overall experience.

2
★★★★★

My husband and I stopped by this trendy boutique in SoHo on a recent shopping visit to the neighborhood. We have previously window-shopped here but never took the time to walk into the store (they are located across the street from Cipriani's restaurant on West Broadway). A beautiful necklace that was displayed in the window showcase caught my eye. I was able to drag my husband inside and our visit turned out to be a very pleasurable experience. One of the woman working there was very helpful in telling us about the designer. I was very impressed with the quality of their selection (a wide selection of in-style pieces). While I was not able to make my mind up at the store (blame goes to my hubby again), I did get a card with their website (www.sohogemcom) and order the piece later. I was very pleased with the overall experience.

Pros: Selection, Customer service, user-friendly website

.

Soho Gem is a very unique and small downtown jewelers located in lower Manhattan. I like to come here and browse around but I haven't bought anything since the prices are kind of high. However the pieces they have are one of a kind and lovely so I would suggest if you had some spare change and wanted something original this is the store to go to.

4
★★★★☆

Soho Gem is a very unique and small downtown jewelers located in lower Manhattan. I like to come here and browse around but I haven't bought anything since the prices are kind of high. However the pieces they have are one of a kind and lovely so I would suggest if you had some spare change and wanted something original this is the store to go to.

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.

When I stumbled into soho gem I immediately saw a beautiful ring. There were definately imperfections in the stone, but I had not seen such a well crafted ring -- even at much higher prices. There was a good deal of attention to detail and the whole ring left quite an impression. The price was also very good. When I went back the next day I decided to look at the piece carefully. I was surprised to be told that the center stone, a sapphire, had not been treated for color or clarity. I had done my homework and knew that at this price point that could not possibly be true. I asked to have that in writing -- a request which was, of course, refused. Nevertheless, the piece was stunning so I decided to buy it. I guess wherever you shop you have to know what you are getting!

2
★★★★☆

When I stumbled into soho gem I immediately saw a beautiful ring. There were definately imperfections in the stone, but I had not seen such a well crafted ring -- even at much higher prices. There was a good deal of attention to detail and the whole ring left quite an impression. The price was also very good. When I went back the next day I decided to look at the piece carefully. I was surprised to be told that the center stone, a sapphire, had not been treated for color or clarity. I had done my homework and knew that at this price point that could not possibly be true. I asked to have that in writing -- a request which was, of course, refused. Nevertheless, the piece was stunning so I decided to buy it. I guess wherever you shop you have to know what you are getting!

Pros: inexpensive/good valu, very attractive jewel, unique

Cons: some staff dishonest

Message from Soho Gem

We carry the following designers: Benchmark, Beverley K, Body Gems, S&R Designs, Doves, Emily Armenta, Etho, Gabriel & Co., Irina Ferry, John Apel, Kurt Gaum, Lisa Nik, Marco Bicego, Michael Epstein, Rebeka H., Ritani, Saturn, Sholdt, Suzanne Kalan and quite a few up and coming designers.

More about Soho Gem

We feature beautiful fine bridal jewelry, a warm personal shopping experience & a refreshing collection of designers such as Marco Bicego & Emily Armenta. We also hand make one of a kind custom engagement rings, handmade custom jewelry and repair fine jewelry.

 

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