8108 Mineral Point Road
Madison, WI 53719
If you are at all interested in Trek and Gary Fisher, this is the place to go. They have all the newest models, along with some really cool custom "Project One" road bikes.
The staff is really friendly, too. They are enthusiastic about riding and are nice to talk to.5
I bought a middle-of-the road bike here. The staff was friendly, helpful and knowledgeable. They through in some extras like a water bottle holder and kickstand.4