I was tickled pink to discover that a Persian market had opened in our area. I'm a fan of ethic markets anyway -- they have items you can't generally find at American supermarkets, sometimes at bargain prices -- but this was particularly good fortune, as we had been looking to replace (refill?) a Persian food item that had been bought on a trip out-of-state. We never dreamed we would have the opportunity to do that in our own backyard.
Getting there was a bit of a challenge. Their ad wisely referenced a neighboring fast-food joint, but we still had trouble finding the right driveway to turn into. Unfortunately the entrance we needed is right in front of a turn-around on a BUSY thoroughfare, and we had to pass by the driveway to avoid getting HIT! Rather than having to risk a similar turn-around ourselves, we pulled into the next parking lot and walked back. (We were obviously not the first ones to try this, as there were paths beaten at both ends of the building.)
We finally found the store at the last entrance on the bottom level. 3 of the 4 employees greeted us enthusiastically as we entered; most also apologized for the "mess" (they had just received a delivery and there were a few empty boxes around... no big deal in my eyes, but I'm glad they care about cleanliness).
We quickly found what we had come for (in more varieties than we knew existed!), then set about exploring their other offerings.
The entire back of the store is one long refrigerator/freezer case, full of goodies like Persian saffron ice cream, and various yogurts and cheeses. One side wall is devoted entirely to spices -- these are usually the real bargains in ethnic stores, and this was no exception. Other aisles sported a wide selection of dry goods (rices, beans, etc.), coffees and teas, candies, condiments, and other things. They had some yummy-looking fresh flatbread that I'm heartbroken that I can't try (restricted diet). Around the cash register, they had a wide selection
PROS: clean, neat, well-lit, helpful employees
CONS: hidden from road; smallish store (hopefully they will expand)
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