Ideal Market

★★★★☆

About Ideal Market

4.0 2
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You know the scene: mile after yawning mile of shelving stretches out in front of you, catchy packaging that sparkles, shimmers, glows, practically jumps into your cart on its own promising beauty. Youth. Immortality.

And all you needed was a toilet brush and a quart of milk. In the world of the cookie-cutter megamart patronized by so many of my fellow citizens, it seems as if the vendors, advertisers, copy writers, manufacturers, shelf stockers, franchise holders, and shareholders are all after one thing: how to lure poor little you (and me) into the world of the megagrocerplex.

Enter Ideal Market. With a floor plan smaller than some of its richer patrons, Ideal's management must daily negotitate the daunting task of making sure every customer leaves happy though they've nowhere near the room to stock for each person's particular palate. Yet somehow Ideal manages to stock fresh capers, a variety of artisan cheeses, a full-service deli and catering outfit, a meat department serving only the finest all-natural cuts straight to you, carefully measured right down to the hundredth of a pound, a small floral department exploding with creative arragements as well as single-stem flowers for the do-it-yourselfers. A substantial array of fresh produce is proudly displayed in a space about the size of my (single bedroom apartment's) living room. Oh, yeah, and somewhere in there they also manage to stock household items, motor oil, bread, cereal, pasta, soups, chips, dips, salsas, and all of those in conventional varieties as well. Ideal is the place to shop for the natural shopper who indulges herself in the occasional six-pack of Coca Cola rather than Knudesn' Spritzers or Lay's Classic Potato Chips rather than Michael Season's Lowfat Baked.

PROS: Community-oriented, kid-friendly, safe, generally courteous staff
CONS: Often under- or out-of-stocked, needs serious renovation to building.

4
★★★★☆

You know the scene: mile after yawning mile of shelving stretches out in front of you, catchy packaging that sparkles, shimmers, glows, practically jumps into your cart on its own promising beauty. Youth. Immortality.

And all you needed was a toilet brush and a quart of milk. In the world of the cookie-cutter megamart patronized by so many of my fellow citizens, it seems as if the vendors, advertisers, copy writers, manufacturers, shelf stockers, franchise holders, and shareholders are all after one thing: how to lure poor little you (and me) into the world of the megagrocerplex.

Enter Ideal Market. With a floor plan smaller than some of its richer patrons, Ideal's management must daily negotitate the daunting task of making sure every customer leaves happy though they've nowhere near the room to stock for each person's particular palate. Yet somehow Ideal manages to stock fresh capers, a variety of artisan cheeses, a full-service deli and catering outfit, a meat department serving only the finest all-natural cuts straight to you, carefully measured right down to the hundredth of a pound, a small floral department exploding with creative arragements as well as single-stem flowers for the do-it-yourselfers. A substantial array of fresh produce is proudly displayed in a space about the size of my (single bedroom apartment's) living room. Oh, yeah, and somewhere in there they also manage to stock household items, motor oil, bread, cereal, pasta, soups, chips, dips, salsas, and all of those in conventional varieties as well. Ideal is the place to shop for the natural shopper who indulges herself in the occasional six-pack of Coca Cola rather than Knudesn' Spritzers or Lay's Classic Potato Chips rather than Michael Season's Lowfat Baked.

PROS: Community-oriented, kid-friendly, safe, generally courteous staff
CONS: Often under- or out-of-stocked, needs serious renovation to building.

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Ideal is not Boulder's most ideal spot to shop. Since it was bought out by Wild Oats, it has lost its character as the neighborhood grocery. The employees are still good people. Good people can be found anywhere! But Ideal Market itself, is just another place to buy food. Sometimes they have what you need, sometimes they don't. Sometimes you run into a good deal. Most of the time, the prices are too high.

4
★★★★☆

Ideal is not Boulder's most ideal spot to shop. Since it was bought out by Wild Oats, it has lost its character as the neighborhood grocery. The employees are still good people. Good people can be found anywhere! But Ideal Market itself, is just another place to buy food. Sometimes they have what you need, sometimes they don't. Sometimes you run into a good deal. Most of the time, the prices are too high.

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