Apple SoHo

★★★★☆
  • 103 Prince Street

    New York, NY 10012

    Map & Directions
  • 212-226-3126

About Apple SoHo

Categories
  • Consumer Electronics Stores
  • Computer Repair Services
  • Cell Phone Repair Shops
Hours
M-Sa 9am-9pm, Su 10am-8pm

Communications & Utilities

Communications & Utilities
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The largest Apple Store, at 18,000 square feet, opened in early 2006, and hasn't closed yet (it's open 24/7). Descend a glass staircase or elevator inside this edifice on Fifth Avenue and 59th Street, topped by a clear cube, to the store below, where there is a 46-seat theater and 14 Internet-connected computers fully loaded with games -- a geek's paradise. It's almost impossible to walk by without popping in to see what the fuss is all about. If you're not into investing in all the Apple gadgets sold here, it's still fun to try out the floor samples.

?This is my favorite Apple Store in NYC (and the NY/NJ area) and my go-to-place if I want to go and actually walk out with something in my hand. The staff here is VERY friendly and helpful, contrary to the useless and borderline rude folks at the Genius Bar at Nyack and Paramus.

?BIG kudos to the Apple Store in Greenwich Village... last night, I walked in to exchange my Iphone. I dropped the phone a few weeks ago, rendering the mic useless; all other features worked on the phone. I was expecting a BIG drama and quasi-harassment for requesting an exchange.

5
★★★★★

The largest Apple Store, at 18,000 square feet, opened in early 2006, and hasn't closed yet (it's open 24/7). Descend a glass staircase or elevator inside this edifice on Fifth Avenue and 59th Street, topped by a clear cube, to the store below, where there is a 46-seat theater and 14 Internet-connected computers fully loaded with games -- a geek's paradise. It's almost impossible to walk by without popping in to see what the fuss is all about. If you're not into investing in all the Apple gadgets sold here, it's still fun to try out the floor samples.

?This is my favorite Apple Store in NYC (and the NY/NJ area) and my go-to-place if I want to go and actually walk out with something in my hand. The staff here is VERY friendly and helpful, contrary to the useless and borderline rude folks at the Genius Bar at Nyack and Paramus.

?BIG kudos to the Apple Store in Greenwich Village... last night, I walked in to exchange my Iphone. I dropped the phone a few weeks ago, rendering the mic useless; all other features worked on the phone. I was expecting a BIG drama and quasi-harassment for requesting an exchange.

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I had an amazing experience with the Apple store in SoHo, much to my surprise. I guess I always thought that Apple as a brand is a bit snooty, so of course its employees would be, too. A couple of years ago I purchased a Macbook Pro for nearly two grand because I wanted to get into graphics and video work. In the last couple of weeks the machine has been conking out on me in that really creepy turning-on-and-off-with-a-flashing-screen kind of way, and I had my tech-savvy friend tinker with it to no avail. I didn't want to take it to the Apple store because my warranty had run out and I really didn't want to deal with paying a grand to get the thing fixed. I was all set to do some serious screaming when I set foot in there, but as soon as I described how the laptop had been acting up the Apple guy said, hey, yeah, that's a known issue with this generation of Macbook Pro's - something to do with how the motherboard reacts to the graphics card. Without any fuss he told me he'd order a new motherboard and install it on my machine - all free of charge. I was aghast. Really?! Wow! He was so nice about it, too, patiently (and fruitlessly) explaining to me what exactly was wrong. I dropped it off in the store at the end of visit, expecting to pick it up in a week or so. Instead - again, to my complete amazement - I got a call the next day informing me that my laptop was ready for pick up. Really?! WOW! It's all good now, and I just can't believe how awesome and how prompt Apple and its staff were in addressing the problem.

5
★★★★★

I had an amazing experience with the Apple store in SoHo, much to my surprise. I guess I always thought that Apple as a brand is a bit snooty, so of course its employees would be, too. A couple of years ago I purchased a Macbook Pro for nearly two grand because I wanted to get into graphics and video work. In the last couple of weeks the machine has been conking out on me in that really creepy turning-on-and-off-with-a-flashing-screen kind of way, and I had my tech-savvy friend tinker with it to no avail. I didn't want to take it to the Apple store because my warranty had run out and I really didn't want to deal with paying a grand to get the thing fixed. I was all set to do some serious screaming when I set foot in there, but as soon as I described how the laptop had been acting up the Apple guy said, hey, yeah, that's a known issue with this generation of Macbook Pro's - something to do with how the motherboard reacts to the graphics card. Without any fuss he told me he'd order a new motherboard and install it on my machine - all free of charge. I was aghast. Really?! Wow! He was so nice about it, too, patiently (and fruitlessly) explaining to me what exactly was wrong. I dropped it off in the store at the end of visit, expecting to pick it up in a week or so. Instead - again, to my complete amazement - I got a call the next day informing me that my laptop was ready for pick up. Really?! WOW! It's all good now, and I just can't believe how awesome and how prompt Apple and its staff were in addressing the problem.

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A few years back I was a really lucky wife when I received a MacBook Air for Christmas. I had only mentioned it to my husband once that I liked it but I guess he was listening. On Christmas morning I was ridiculously surprised when I saw it under the tree.

Being a new Mac user I decided to sign up for the one-to-one training that Apple offers for a nominal fee. My weekly sessions with my genius at the SoHo store were delightful. Over a years time I learned how to use all the Mac Programs like iPhoto, iChat, Garage Band, iTunes and iDVD.

If you own or plan on owning an Apple product I would recommend you visit the SoHo store. This store is like the Apples learning lab. They not only offer the one-to-one training but they also have a theater where you can take part in scheduled training sessions while sitting in stadium style seating. I absolutely love the theater! You can go online to see what trainings they are offering on any given day and when you get there all you need to do is find a seat and watch these geniuses at work.
Did I mention these training sessions are free???

Overall this apple store is great for those that are looking to learn something new from someone that knows A LOT!

5
★★★★★

A few years back I was a really lucky wife when I received a MacBook Air for Christmas. I had only mentioned it to my husband once that I liked it but I guess he was listening. On Christmas morning I was ridiculously surprised when I saw it under the tree.

Being a new Mac user I decided to sign up for the one-to-one training that Apple offers for a nominal fee. My weekly sessions with my genius at the SoHo store were delightful. Over a years time I learned how to use all the Mac Programs like iPhoto, iChat, Garage Band, iTunes and iDVD.

If you own or plan on owning an Apple product I would recommend you visit the SoHo store. This store is like the Apples learning lab. They not only offer the one-to-one training but they also have a theater where you can take part in scheduled training sessions while sitting in stadium style seating. I absolutely love the theater! You can go online to see what trainings they are offering on any given day and when you get there all you need to do is find a seat and watch these geniuses at work.
Did I mention these training sessions are free???

Overall this apple store is great for those that are looking to learn something new from someone that knows A LOT!

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.

I have had an iPod since its inception. I still own a second generation iPod, with the four buttons in a line on top of the wheel. It needs to remain connected to its speakers in order to function, but we??re talking seven years of existence. Nowadays that it is unheard of for apple technology. The most irritating part about being an iPod owner is that I wish I could boycott it, but I??m addicted. I cannot function without my iPod. Living in New York City does not help my case; because no one drives a car, no one listens to the radio, unless they have a 90??s era boombox in their kitchen so that they can stay up to date on the latest hip hop on hot 97 and power 105.1 like myself. Everyone walks around with their iPod headphones on to drown out the drone of the city. But I digress. One fateful morning not too long ago, I was getting ready for the gym and decided to plug my iPod into my computer to put on some new tunes I had recently purchased. Wrong. My iPod was frozen. It was beyond frozen, it seemed dead. While pondering whether or not it to cry or hurl my iPod across the room, I decided the gym would have to wait until after I fixed my musical DOA. On the subway ride to the apple store I wondered whether or not it would be appropriate to give a technological device a funeral. I tried to think positively as I descended into the humungous apple store on Fifth Avenue. I had never been to this particular apple store, and I was not disappointed. I (kind of) get how people waited for hours on end for the newest version of the iPhone. Kind of. When I walked in I was immediately greeted by an apple employee, someone who (as a PC user) I am genetically modified to hate. It??s like attempting to be friends with a Red Sox fan; there??s always something between you. I explained my problem to him, and like an angel in glasses he told me how to reset my iPod in the future without messing with any of my music. He was helpful without being pretentious, something I find always happens in retail stores devoted to technology, and was thorough in showing me what to do in case it ever happened again. What was truly great customer service was that he didn??t make me feel like my problem was menial, which he easily could have done considering I just had to hold down the middle button for thirty seconds to essentially reboot the iPod. He understood how I freaked out and did his best to assess and then help fix the problem, all the while reassuring me that it would all be okay. Like I said, as much as I sometimes want to hate apple, I can??t live without it. Or it??s godsend of a support team.

5
★★★★★

I have had an iPod since its inception. I still own a second generation iPod, with the four buttons in a line on top of the wheel. It needs to remain connected to its speakers in order to function, but we??re talking seven years of existence. Nowadays that it is unheard of for apple technology. The most irritating part about being an iPod owner is that I wish I could boycott it, but I??m addicted. I cannot function without my iPod. Living in New York City does not help my case; because no one drives a car, no one listens to the radio, unless they have a 90??s era boombox in their kitchen so that they can stay up to date on the latest hip hop on hot 97 and power 105.1 like myself. Everyone walks around with their iPod headphones on to drown out the drone of the city. But I digress. One fateful morning not too long ago, I was getting ready for the gym and decided to plug my iPod into my computer to put on some new tunes I had recently purchased. Wrong. My iPod was frozen. It was beyond frozen, it seemed dead. While pondering whether or not it to cry or hurl my iPod across the room, I decided the gym would have to wait until after I fixed my musical DOA. On the subway ride to the apple store I wondered whether or not it would be appropriate to give a technological device a funeral. I tried to think positively as I descended into the humungous apple store on Fifth Avenue. I had never been to this particular apple store, and I was not disappointed. I (kind of) get how people waited for hours on end for the newest version of the iPhone. Kind of. When I walked in I was immediately greeted by an apple employee, someone who (as a PC user) I am genetically modified to hate. It??s like attempting to be friends with a Red Sox fan; there??s always something between you. I explained my problem to him, and like an angel in glasses he told me how to reset my iPod in the future without messing with any of my music. He was helpful without being pretentious, something I find always happens in retail stores devoted to technology, and was thorough in showing me what to do in case it ever happened again. What was truly great customer service was that he didn??t make me feel like my problem was menial, which he easily could have done considering I just had to hold down the middle button for thirty seconds to essentially reboot the iPod. He understood how I freaked out and did his best to assess and then help fix the problem, all the while reassuring me that it would all be okay. Like I said, as much as I sometimes want to hate apple, I can??t live without it. Or it??s godsend of a support team.

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The store is always packed with people...some making purchases, some seeking services (repairs, training), and others just hanging out.

If you are looking to make a purchase or want some quality time with a store rep, I highly recommend you make a One-to-One or Personal Shopping reservation...this way you don't need to look for an available store rep to help you. Staff is friendly and knowledgeable.

4
★★★★☆

The store is always packed with people...some making purchases, some seeking services (repairs, training), and others just hanging out.

If you are looking to make a purchase or want some quality time with a store rep, I highly recommend you make a One-to-One or Personal Shopping reservation...this way you don't need to look for an available store rep to help you. Staff is friendly and knowledgeable.

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This place is always crowded with people -- sometimes good and other times bad. All employees are very helpful and are knowledgeable about their products and services.

4
★★★★☆

This place is always crowded with people -- sometimes good and other times bad. All employees are very helpful and are knowledgeable about their products and services.

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The Apple Store in Soho is worth a visit.

For starters, it's huge! Two full floors of more things Apple than you could ever want or need. Loads of staffers to help you. Upstairs, visit the Genuis Bar and have the local chip-heads tweek your problems.

There are courses throughout the day (free) to learn all of the tricks & tips for using the most up-to-date software. Free wireless internet access as well.

Stop by...you'll be glad you did.

4
★★★★☆

The Apple Store in Soho is worth a visit.

For starters, it's huge! Two full floors of more things Apple than you could ever want or need. Loads of staffers to help you. Upstairs, visit the Genuis Bar and have the local chip-heads tweek your problems.

There are courses throughout the day (free) to learn all of the tricks & tips for using the most up-to-date software. Free wireless internet access as well.

Stop by...you'll be glad you did.

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my fiance and I went here to buy a computer and they said they were about to close in 15 mintues and they would not let us in. the way they spoke to us was quite rude and I thought they could have let us in considering we were ready to spend at least 2 grand in their store!

3
★★★☆☆

my fiance and I went here to buy a computer and they said they were about to close in 15 mintues and they would not let us in. the way they spoke to us was quite rude and I thought they could have let us in considering we were ready to spend at least 2 grand in their store!

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I bought an Apple G5 computer from the Apple Store for just $600 with a warranty! The store had a very nice and tidy selection of computers and computer parts. I brought it home and set it up with ease. Thanks Apple Store!

5
★★★★★

I bought an Apple G5 computer from the Apple Store for just $600 with a warranty! The store had a very nice and tidy selection of computers and computer parts. I brought it home and set it up with ease. Thanks Apple Store!

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Their system of helping you at the genius bar is annoying and can create very long delays, but they will serve you no matter what, even hours after they close, and they are very friendly and helpful.

4
★★★★☆

Their system of helping you at the genius bar is annoying and can create very long delays, but they will serve you no matter what, even hours after they close, and they are very friendly and helpful.

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The store is very nicely designed and makes good use of its space, though it is always slightly cramped in there because of all the people. You can go in and try all of Apple's current computers and electronic items. They have training sessions for commonly used software, a place for children to play computer games like the Harry Potter game (which is very fun), a help desk for broken computers, and lots of employees to bring you to what you need. Really a good place to look around.

PROS: Cool store.
CONS: Blindingly white (not really a con).

4
★★★★☆

The store is very nicely designed and makes good use of its space, though it is always slightly cramped in there because of all the people. You can go in and try all of Apple's current computers and electronic items. They have training sessions for commonly used software, a place for children to play computer games like the Harry Potter game (which is very fun), a help desk for broken computers, and lots of employees to bring you to what you need. Really a good place to look around.

PROS: Cool store.
CONS: Blindingly white (not really a con).

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.

For Mac junkies, it's hard not to have fun in this store, where all of the equipment is hands-on. Upstairs is the location of the humbly named 'Genius Bar', where Apple gurus will try and solve your sundry hardware problems. Great place to check out if you want to test drive before buying.

4
★★★★☆

For Mac junkies, it's hard not to have fun in this store, where all of the equipment is hands-on. Upstairs is the location of the humbly named 'Genius Bar', where Apple gurus will try and solve your sundry hardware problems. Great place to check out if you want to test drive before buying.

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Message from Apple SoHo

Visit the Apple Retail Store to shop for Mac, iPhone, iPad, iPod, and more. Sign up for free workshops or visit the Genius bar for support and answers.

Yext PowerListings

 

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