I went to Gruno's looking for a gift for my husband for our 15th anniversary and Ida helped me. She was very kind and knew everything about jewelry, trends, quality etc... I ended up buying a Rolex for my husband and I never even thought of doing that but am so glad that I did. He proudly wears it every day and reminds me of how he will cherish it forever. At first he was shocked at what i spent but that went away very quick. This is a special jeweler that will make sure you are comfortable and don't feel like an idiot. I have since taken some of my things there to get worked on and Ida is helping me with a new wedding ring for my diamond.