One must bear in mind that Big B is a small privately owned tire service establishment, not Wal-Mart! It is very much a direct and basic tire store. The fact this it is not lavish in waiting area amenities and free popcorn transcends into the great prices one pays to purchase tires from them. One most also take into consideration what they want in a tire vs. their budget. If you desire some very high end racing tires or swampers then go pay all the extra money at Schwab's. If you want tires that serve their purpose and help you get from point A to point B and don't leave you stranded or light in the wallet then go to Big B Tire. I am a full-time student so I pick my battles. When I have to choose between highly-priced performance tires or dinner for a week....I choose neither and go to Big B. I have never had a single problem with any of the tires I have bought there in over the last 10 years for 3 vehicles.