This was the only location listed by the designer of my dress that had the specific style I was looking for. I went one day, found the dress, loved it! I went back the next day to get fitted and put down my deposit. On both occasions I would rate service as a 7.5 (10 being the best) from the woman who helped me. The employee who greeted me would get a 6.0. Definitely a no frills spot. The woman doing my measurements (on the second day) seemed to be knowledgeable. To me, this is a venue you go to when you know what you want. If you want someone to hold your hand through the process, consider starting someplace else.