I was shopping for a recliner and visited three stores - Colders, Steinhafel's and Biltirite. The price differences for the same recliner were amazing - Colders = $1,400, Steinhafel's = $950, Biltrite = $750!!!!! No wonder Colder's offers that half back gimmick - they mark their prices up to cover themselves.
Not only was the price at Biltirite noticably better than the other stores, but the service was outstanding. The Biltrite sales lady (Randy?) was very knowledgeable about the merchandise - she explained the plusses and minuses of many of what seemed like hundreds of recliners they had in stock. On the other hand, the salespeople at Colder's and Steinhafel's were pushy and were not helpful.
Don't was your time with the other guys - for the best prices and good service, head to Biltrite!!