M.W. is right. We have been going to Emerald Isle since 1979 and we met Jimmy Phillips (the business owner) that year. We rarely shop anywhere else for seafood in that area. Jimmy consistently has the best range of products at the best prices. It's a no-frills place. Vernon, Jimmy's righ-hand and main filet man, has been there since we have. Jimmy's sons are now running the boats and will likely take over the business someday - that will be the third generation. Let's hope they never quit fishing.