If you want excellent customer service and sales help that knows their stuff and are genuinely nice, this is the cell phone store to use. I have been going there for the past 13 years. Phones for my three kids, my husband and myself. I have always received excellent service. And not just when it was time to buy or upgrade a phone. Once my cell phonenumber had been hijacked and they immediately resolved that issue. You can always stop in to ask anyphone or ATT question- how to use the phone, how to trasnfer date,bill etc. They never rush you and they never try to "hard sell" any of their products. They really are outstanding.